Just-drinks Wine Evolution Survey On The Uk Market - Management Briefing

By Author: Bharat Book Bureau
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In January, just-drinks sent out questionnaires to 40 players from the UK wine market that it had identified as being the leading decision-makers, thought-leaders and purse-string holders.

The purpose of the ten questions we put to our respondents was to measure the health of the UK wine market from the perspective of those people working within it every day. June's briefing presents the results. Find answers to questions such as 'What is the most important issue facing the UK wine market in 2007?' and 'What major consumer trends do you see coming in the months ahead?'

Table of Contents :

Survey summary

Q1: Do you feel optimistic or pessimistic about the prospects for the UK wine market in 2007? Please give concise reasons for your answer

Q2: What is the most important issue facing the UK wine market in 2007? How should it be addressed?

Q3: The UK is often described as the most important and dynamic wine market in the world. Is this still true?

Q4: Name the three best and worst aspects of the UK wine market, with reasons

Q5: If you could change one thing about the UK ...
... wine market, what would it be?

Q6: What are your thoughts on discounting in multiple retailers? Who bears most responsibility for this and how do you see the phenomenon developing in the future?

Q7: More specifically, what are your thoughts on the use of high-low pricing for particular tactical brands? Do these risk jeopardising consumer confidence and perceptions of the wine sector?

Q8: How can retailers and suppliers work together to trade consumers up, especially beyond the GBP4 and GBP5 price barriers? What are the prospects for success?

Q9: What major consumer trends do you see coming in the months ahead? What, for you, is likely to be `the new rosé' in the year ahead?

Q10: Which wine-producing country(ies) will make greatest strides in 2007 in the UK?

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