The Magnificent Seven Drinks Trends To 2013 - Management Briefing

By Author: Bharat Book Bureau
Total Articles: 1486
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This month's briefing has been written following the success of the first magnificent seven briefing published in July 2007. While health, convenience and indulgence (dubbed the three megatrends) continue to dominate growth strategies within the global drinks industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers' purchasing habits. We offer insight and perspective on drinks trends currently influencing manufacturers, retailers and consumers in the global marketplace.

Table of Contents

Introduction

Megatrend 1 Optimal health

Megatrend 2 Status-symbol shopping

Megatrend 3 Naturally functional
Healthy and natural flavours and fragrance
Smoothies set for rapid ascent
Building and nurturing trust

Megatrend 4 Meet the producers

Megatrend 5 Next-generation convenience

Megatrend 6 Super-premium

Megatrend 7 Going green

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