Three Steps To A Successful Direct Mailing Campaign

By Author: Colleen Davis
Total Articles: 100
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Direct mailing is one of the most cost effective forms of marketing and promotion. And just like any business matter, there are right and wrong ways to accomplish it. Of course, you’d prefer to know the right ways to do it so here are three steps that you should follow:

The audience - One of the most important components of a direct mailing campaign is determining who your target audiences are. One of the advantages of direct mail is that you can use it to target a certain set of consumers. So take advantage of this by getting the most accurate and up to date mailing list for your business. You can acquire lists from reliable direct mailing companies or you can build your own based on your business’ customer database.

The message - Once you have a highly targeted mailing list, it’s time to consider your marketing message. An effective message can work on the strengths of your mailing list. If you don’t have a solid message to convey, your list would be practically useless, though. The three important things to remember are the offering, the benefits and the call to action. Make sure that your message answers ...
... these questions: What are you offering? What’s in it for the customers? What should they do to in response? Your call to action should tell the recipients how to respond and make them respond right away.

Your objective is to address a need or provide a solution to a certain problem of the consumer, so structure your message from the point of view of the recipient of the message. Avoid using words that are too technical or complicated. Make your message short, simple and direct to the point.

The tracking system - Tracking your mailings is important because by doing so, you can determine if your campaign is making any progress and if you are getting the response rate that you desire. You can track customer response through the means of contact that you provided your recipients with, which they accesses when they heed your call to action. For example, if you provided your web address, you can use web analytics to see if the hits to your website increased after you send out your direct mailers. If you included your phone numbers in the mail piece, provide your marketing staff with statistic sheet to note down the number of incoming calls that aim to inquire about your offering. This will give you a better sense of many leads your company was able to convert to sales.

A direct mailing can be overwhelming most of the time. But you can spare yourself from the stress of having to prepare your mailings – from addressing to sending out to your prospects’ addresses – and tracking its progress by hiring a direct mailing vendor. Getting the services of a direct mail provider will help you focus more on creating an effective strategy as the provider will take care of the fulfillment. If you are in Austin, get in touch with a professional Austin direct mailing company to discuss how you can maximize your direct mail campaign.

For more information, you can visit this page on Austin direct mailing