Best practice should Be Your Starting Point

By Author: coolsusanbrown
Total Articles: 171
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There are lots of web designers in Ireland who will tell you that they can create a fantastic website for you and plenty of them will do just that but before you decide to work with one of them you need to decide for yourself what you expect to get from your website.

Your website is one of the most important marketing tools available to your business. It has the potential to be an effective, always on, always ready customer service representative and sales person for your business.

Perhaps most importantly, it should be able to offer you granular reporting information on both what your customer is interested in and how well they are being served.

How can me website help me win new business?
Your website will often be your first point of contact with a new customer. It's essential that your website gives them the right impression about who you are and how you treat your customers. 

That customer is really important and should play a key role in how you design your site, however, when you’re building a new site you have to think about more than what your customer needs; you’ve got ...
... to take into account the requirements and tastes of search engines.

Why should I build for search engines?
Building for search is absolutely vital because ultimately, search will be the driver of most your online traffic and search is how you will first get introduced to potential customers.

When you build for search you can control how people find you and what exact search terms lead them to you. This is really important.

How can I make it easier for customers to find me?
Web designers in Ireland are always asked how they can help their customers to find them when they search. When I talk about search there’s one phrase that I find myself saying over and over again: The quality of traffic that you will gain from searches for your product or service is invaluable.

There are two reasons why you should make it as easy as possible for these customers to find you. Firstly, the type of customer who searches for a given product or specific service is unlikely to land on your page and bounce off. Secondly, due to being further along the buying cycle the "sales cycle" is shorter, particularly in the service industry where sales cycles can be lengthy and costly. 

Maximise the potential of your website
This means that designing websites for search should be a high priority for web designers. To design for search, your web designer will need to take into account technical functionality, user interface, user experience, navigation, layout and search engine accessibility.  

However, the designer can’t loose sight of the end user and their needs. As I said earlier, your website is potentially your most important marketing tool. Irrespective of whether you require a brochure website, interactive website or an e-commerce website, you must maximise the potential of your digital property and you need to know what you want to achieve with your site before you sit down and speak to any web designers in Ireland.  

For more information regarding: web designers, Web designers Ireland, Web Design Ireland; please visit: http://webdesignagency.ie/

For more information regarding: web designers, Web designers Ireland, Web Design Ireland; please visit: http://webdesignagency.ie/