Maryland Website Development: Creating Or Redesigning Websites With Google’s Panda Algorithm In Mind

By Author: Erica Ronchetti
Total Articles: 739
Comment this article

Maryland businesses, whether you’re in the process of redesigning an existing website or building a new website from scratch, it’s crucial to include SEO in the Maryland website development process.


It’s also necessary to consider making this website Google friendly—as of October 2011, Google now represents over 65% of all search traffic. Understanding Google’s goals will allow your website to be indexed more quickly, accurately, and allow your website to be found in search results.


Maryland website development and web design in MD should take into account Google’s updates and requirements—Google’s goal is simple: to deliver users the most relevant and high-quality search engine results as quickly and accurately as possible. Early in 2011, Google announced a new update to their search engine algorithm, referred to as the “Panda” update, to further their pursuit of that goal. Google’s Panda update affected approximately 12% of all search results—more than any other previous Google update.


In 2011, Google has rolled out several other ...
... Panda updates, dramatically affecting how thousands of websites are ranked by Google. Many high-quality sites are seeing improved rankings—lower quality sites are seeing the opposite.


The question for Maryland website development and Web Design in MD is how to create websites that are seen as “high quality” with regards to Google and the Panda updates?


Evidence is showing that Google is starting to view website more like humans do—design is going to start to play a much larger role in how websites are ranked, more so than before. For this reason, web design in MD is important.

The Panda update is now taking a closer look how user-friendly and engaging a web page is. Several metrics that Google takes into consideration (and that help quantify user experience) are as follows:
The bounce rate.
Conversion rates.
Page response times.
Average amount of time spent on a website.
Number of pages per visit.

Google takes into account all these metrics—they get a clue as to how good a website is at keeping visitors engaged. Google considers websites with higher numbers of pages per visit as more “engaging” and “interesting” and therefore well-designed.


Companies that specialize in Maryland website development and web design in Maryland can help create visually pleasing, easy to understand websites that fare well in metrics mentioned. Your goal as a Maryland website development or web design expert is to craft a website that allows for a good user experience—optimized for speed, usability, and SEO. Usability and SEO are related and go hand in hand.


Maryland Website Development Strategies:
Spelling and grammar is important—correlate to page rank.
Content quality—content must be high-quality and original.
Avoid excessive ads.
Avoid duplicate content.
Avoid creating useless or unnecessary pages—less is sometimes more. Consolidate for a clean user experience.

Please visit us online to learn more about web design in MD. We offer more guides and tips.

Erica Ronchetti works for Maryland Website Design, a web design in MD company. If you have an interest in Maryland website design or would like to learn more about design, MDWD would be happy to provide more information.