Successful Seo Campaign

By Author: CHANDANSINGH
Total Articles: 1
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Importance of seo and How to achieve successful seo campaign
In today’s scenario when all businesses have come online, it is the big question that from where this business will earn revenue online. Today almost every business has a website. So it’s obvious that every organization would like to earn revenue from these websites
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How will it be possible to earn revenue from a website if your business or your website is not a brand?
I have the answer, the Search engine. Your clients search products or information on Google, if your website is found on first page of Google, your clients will come to your website and you get business from your website
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Now it is clear that search engine plays vital role to boost your sale. But only if your website is found on the first page of Google on relevant keywords or keyword phrases to your product or business
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Definition of SEO: SEO is the process of increasing the visibility of a website on search engines on non-paid (organic) results.
How to achieve a successful seo campaign
The seo process starts ...
... from beginning of creating website structure. Following are the tips for on-page SEO:
1- Title of Web page: The web page title tells search engine, the topic of your web page. So use keywords in your web page title. At the starting of the title use your most relevant keyword. Use unique title. Use only 65-70 characters on your web page title
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2- Meta Description: This is the short description of your web page. Write a brief about your web page using most relevant keywords in this section
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3- Heading Tag: Use keywords in heading tags. H1 tag is most important tag as far as seo campaign’s concern. H1 is the heading of your web page. So use only one H1 tag in your web page
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4- Hyperlinks: Make use of links. While making your website structure make sure that your link should use keywords. In other words links should be used in hyperlinks
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5- Image Alt Tag: Use keywords in Alt tags and title of images
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6- Bold, Strong and Italic: Make use of bold, italic and strong tags. Your keywords should be used in these tags
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7- Robot.txt File: Create robot.txt file to tell search engine spider, which part of your website should not be displayed in search results
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8- HTML site map: Create a HTML site map for visitors. So that the navigation will be easier to your visitors
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9- Create XML site map: Search engine spiders use XML site map to index your website. So create a good XML site map
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10- Content: Content plays a vital role in seo process use unique and fresh content and update it on regular basis. Do not copy content from other websites. In seo process content is king
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11- Last but not least do not create website for search engine. Create it for your visitors. Provide your visitor quality information. Your website will get good ranking automatically
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Do not try to fool search engine using keyword stuff. Search engines are smart enough to get all unethical seo techniques. If you try to fool search engine your website will be penalized
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What if your website is penalized by Google?
You do not need to worry make all correction and send a reconsideration application to Google.
If Google finds that you have rectified all errors and stuffing from your website. It will show your website on search results again.
How can you find if your website is penalized by Google?

Search site: your-domain.com on Google if you do not find any result this means your site is penalized by Google.

Now let’s move towards off page SEO techniques:
Off Page SEO Techniques
Off page seo includes link building. Following are some ways you can get links to your website:
1- Social Bookmarking
2- Article writing
3- Directory Submission
4- Press Release
5- Blog Writing
6- Link Exchange
7- Creating new website to build link
8- Forum Posting

I am webmaster in SEO Delhi and I have been writing articles for SEO Company in Delhi for long time. This article was about on page optimization the next article I will bring about off page optimization. Keep reading.