Profiles Of Liz Claiborne And Jones Apparel Group

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Profiles of Liz Claiborne and Jones Apparel Group
This report focuses on the performance and strategies of two of the USA's larger and more successful apparel companies: Liz Claiborne and Jones Apparel Group. Jones Apparel's performance has been particularly impressive. From relative anonymity a decade ago, the company has grown to become the USA's third largest garment company in terms of net revenues in 2002. Faced with an increasingly tough retail environment, Liz Claiborne and Jones Apparel have pursued a strategy of growing through acquisitions. In both companies, such a strategy has been maintained in an effort to increase their share of the clothing market—primarily in the USA but also overseas. Perhaps more importantly, these two companies have been able to boost their total profits while maintaining relatively high earnings margins and manageable debt burdens. Jones Apparel and Liz Claiborne have also sought to strengthen their brands, and have followed clearly defined branding and market segmentation strategies. These strategies have, for the most part, been successful—allowing both companies to ...
... consolidate and expand their respective customer bases.
Table of Contents
Summary
Liz Claiborne
Company development
Product and market strategy
Wholesale Apparel division
Wholesale Non-Apparel division
Retail division
Sourcing strategy
Acquisitions
Financial performance
Outlook
Jones Apparel Group
Company development
Product and market strategy
Wholesale Better Apparel Division
Wholesale Moderate Apparel Division
Wholesale Footwear and Accessories Division
The Retail Division
Sourcing strategy
Sourcing strategy
Financial performance
Outlook
List of tables
Table 1: Liz Claiborne Inc: financial summary, 1993-2002
Table 2: Liz Claiborne: number of stores and average store size by store type and format,
March 29, 2003
Table 3: Liz Claiborne: financial performance, 1998-2002
Table 4: Jones Apparel Group: financial summary, 1993-2002
Table 5: Jones Apparel Group: financial performance, 1998-2002
List of figures
Figure 1: Liz Claiborne: trends in net revenue and net income, 1993-2002
Figure 2: Jones Apparel Group: trends in net revenue and net income, 1993-2002
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