How And What Promotional Gifts Help In Branding?

By Author: Redbows Ltd
Total Articles: 138
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Hitherto you have heard about branding by advertising and marketing but may be less aware of branding by offering promotional gifts. Though not a new method, promotional gifts as a tool for branding is catching the eyes of the corporate companies that think giving out freebies or goody packs will help them. It is indeed true that when customers, clients, employees or anyone closely or remotely material to the product or services if given something free of cost will definitely feel appreciated. Apart from mouth to mouth publicity, free promotional gifts tend to offer higher visibility to the product and its company that ultimately helps in branding.

Nevertheless, a brand cannot be created overnight and it takes plenty of conscious efforts and hell lot of strategizing to build a brand. Promotional gifts can though be considered a crucial part of branding activity; it is the only activity that benefits customers directly as they receive goods or products free of cost. The old saying about marketing strategy is that buyers or customers do not buy the product but the benefits it brings with it i.e. there is no attachment with ...
... the product but with the benefits that are attached with it. Thus, if some company comes up with promotional products that are of no use, such a company cannot get appreciation and would not be successful in its branding exercise.

Promotional gifts are freebies of sort that are given at special days or occasions to buyers, potential customers or clients, employees, partners, etc. amongst others. However, the value it is attached with is lot more important than anything else for the obvious reason that even if some promotional gift is free of cost and if does add any use value; it is worthless for the person who it is gifted to. In such circumstance, it is lot better to give a promotional gift that though cheap yet highly beneficial and has some use value. Contrary to general perception that promotional gifts whether useful or not are accepted whole heartedly, it is true that not many people consider them and even throw them out of window.

Promotional gifts such as Aqua Coasters, Brite-Mat Coasters T1 & T2, ECO Coasters B1C, Clear Coasters B1A, Clear Coasters V1, Clear Coasters W1A, and many others are neither expensive nor need huge investment, yet considered highly productive for the reason that these are useful for one or the other purpose. Thus, it is not the price of a promotional gift that determines the effectiveness, rather, the use value it is attached with.

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