The Differences Between Quantitative And Qualitative Research

By Author: Abdur
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Market research plays a major part in the success of your business and determines how you can surpass your competitors. Online market research agencies are equipped with all the knowledge, tools, methods, techniques and resources to conduct various types of market research for all types of businesses. Unlike the traditional research, online market research provides precise, reliable and quick results at very affordable prices. Outsourcing online market research can help you increase your sales and maximize your profits. However, the key is to seek an experienced online market research agent who will identify and provide a suitable type of market research for your business. There are basically two major schools of research; quantitative research and qualitative research.

What Is Quantitative Research?

Quantitative research is about measuring and assigning numbers to a market, such as growth rates, market size, penetration, market share, etc. It is also used to measure attitudes, commitment, customer satisfaction, etc. Quantitative research is widely used to track market metrics and data that can be used in business ...
... planning and process. Research of this type basically includes web based surveys, research conducted over the telephone, face-to-face or postal methods. Quantitative research comprises of scales and questionnaires through which respondents are requested to complete the survey. The results are used to understand the needs and wants of individuals, based on which marketing plans and strategies are created. The procedure involves

• Defining a problem
• Research design
• Gathering data
• Analyzing the data
• Writing and presenting reports

What Is Qualitative Research?

Qualitative research is the most familiar form of business market research adopted in various industries. Large companies use this type of research to test their products and services, advertisers use it to check if their advertising goals are met, politicians use it to test new policies and public opinions, etc. It is a subjective type of research where the main aim is to gather an understanding of human behavior and what are the reasons that govern the behavior, investigate decision making process, etc. The process of qualitative research begins with a broad overview of the subject which is then narrowed down to subject of specific interest. The researcher tries to find out what the respondent knows at different levels. Qualitative research generally yields pictures, descriptions, stories, emotions and feelings which are gathered as a result of conducting various types of in depth interviews. Qualitative research provides rich study on topics that otherwise is not possible through a quantitative research

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