Things Your Prints Say About You

By Author: Kaitlyn Miller
Total Articles: 90
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It seems a bit crazy to say this, but that business card or flyer you have printed says a lot about you or your company. Talking is not literally the case, obviously, but it is easily understood to be referring to the subtle clues which can be gleaned from the commercial printing product you ordered. It may be your choice of design, or the commercial printing company’s oversight, but some of the little details that other people will observe from the prints can manipulate their perception of you, your personality, or your company’s credibility. Here are some things to look for in printed products and what you can learn from them.

Design. It is the commercial printer’s job to finalize the look of the final output, but it is ultimately the customer’s prerogative which look to go for. A colorful business card is a good indication that the person has as a colorful a personality as the design, and for a professional clown, comedian, actor, or anything else along these lines, abundance in color is perfectly fine. It is more troublesome to choose the look of business cards for a lawyer, a doctor, an engineer, or any other ...
... technical profession, because you want the card to not make you seem boring, but at the same time you want to seem competent in your field of work. Of course, a business card is only an example of the meanings behind design.

Expensive Materials. It is natural to assume that a company who can afford giant full-color posters are not lacking money in any way just like it is natural to assume that a man with personally monogrammed envelopes or stationery is rich. Using expensive materials is a show of power to potential clients and other people. Alternately, it can also make a person look arrogant and vain, in a way, because who else would spend so much money on materials personally branded with their initials? It all depends on the eye of the beholder, but it can basically go either way.

Mistakes. This one is a no-brainer. A single typographical error can make a person look stupid and can make a company look ineffective, negligent, and incompetent. The worst thing is that this is not an exaggeration. If you have ever come across a Youtube comment with a “your” instead of “you’re”, then you’ll understand how grossly judgmental and shallow people around the world are. The bottom line is: if you do not want to lose customers for something as simple as a wrongly-spelled pronoun, learn how to proofread and make sure to choose a commercial printing company who follow strict standards of quality.

This is but a mini-pyschology lesson which aims to help readers understand how other people can view a commercial printing product and use it as a basis for you or your company’s level of competence. Not only does this highlight the need to put deep thought into choosing designs and materials, but it also reminds you to be careful in a commercial printing company. It is your reputation on the line, after all.

For more information, you can visit this page on Commercial Printing