Add Multiple Promotional Channels To Scale And Grow

By Author: Abe Cherian
Total Articles: 37
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A Marketing Lesson from Street Vendors and Pitch Men.

Whether you’ve been casually strolling down the street and found them yourself or have only seen them on video/television…

…you’ve no doubt witnessed the persuasive power of “pitch men”.

From street vendors to TV icons, these silver-tongued salesmen have a gift for pulling crowds in and creating a burning desire for things we didn’t even know we needed.

Whatever their sales weapon of choice is—humor, charm, logic, etc.—there is one common thing you will always find:

Diversity

Instead of relying on the same pitch over and over, the most successful salesmen realize the importance of adapting to your prospects.

In other words, success doesn’t just come from having a great product.

It comes from knowing who you want to sell to and finding the best way of reaching out to them. Or, even better, positioning yourself so they find you!

And the same is true for marketing online…

Relying on one form of communication would be like a street vendor setting up shop inside a ...
... building.

Aside from getting thrown out for soliciting, the obvious problem is that his or her sales would be limited to whoever comes through that one single door.

Meanwhile, another vendor has decided to set up shop on a busy corner.

Not only is he extremely visible, he’s getting foot traffic from all different directions.

Before you know it, he’s sold out and off to the bank while his fellow competitor is still waiting for sales to trickle in.

See the difference?

The best thing about marketing online is there are a ton of options available for you to deliver your message.

For example, here are…

18 Ways to Distribute Your Message:

1. Search engines

2. Email advertising

3. Ezine advertising

4. Banner ads

5. Pay-per-click ads

6. Word of mouth using forums

7. Affiliates

8. Articles

9. Blogs

10. Press release

11. Interstitial ads

12. Viral strategies

13. Video distribution

14. Podcasting

15. Webinars

16. Social media

17. Joint venture partnerships

18. Publishing reports and contents

And the list keeps growing by the day….

At a minimum, you should focus on at least 5 of these methods.

If you’ve found and stuck to a method that’s working for you, great.

But are you earning as much success as you could be?

The more advertising channels you apply, the more prospects you reach and the more money your business makes!

All you need to do is implementing.

Main Takeaway: It’s important not to limit yourself to only one type of advertising. With only one method in place, it’s very likely that you’re not making as many sales or generating as many leads as you could be.

Find. Implement. Scale.

Abe Cherian is an Internet Entrepreneur since 1999. As the founder of AdClickMedia.com, a pay-per-click advertising network, and the CEO of Multiple Stream Media, an online Advertising and Marketing firm, Abe and his team has helped tens of thousands of online advertisers reach 'the right market' at 'the right time', with the 'right message'. To start advertising and driving traffic click here to open your free account: http://www.rent-a-list.com