Finding The Perfect Investor For Your Business

By Author: Amit Kothiyal
Total Articles: 287
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There are many ways to find investors for your business, as any quick internet search will tell you. In fact, there are even websites and professional networks specifically set up so that start-ups can find external support, and investors can find opportunities to invest in. When it comes down to it, however, there are four basic considerations to be aware of.


Different business owners will want to explore different investment opportunities, in order to find the one that is perfect for them. Finding the perfect investor for your business will highly depend on your goals and objectives, your business plan, and your specific needs.


The following are the Four R's of business investment, which can help you succeed in finding the proper resources for continued success.


Research: Research is an essential part of every business plan, whether it is budgeting, hiring, or finding investors. You need to know where your best opportunities lie, and explore many different options in order to find them. Angel investors and private equity firms, such as Bertram Capital, are widely ...
... popular choices, but more research will reveal even more options than these. Perhaps the perfect option for you is something entirely different.


4) Reach out: Once you have found a few promising leads, reach out to them immediately. Don't waste time, but make sure you are properly prepared. Be ready to present them with all of the information relevant to their investment, such as budget and ROI estimates, and don't be afraid to be persistent.

5) Recruit: This R refers to the need to pitch a big sell to investors. Look at it as though you are recruiting them, because you essentially are. Let them know that their interests will come before your own, and their investment will take priority when cash flow increases.

6) Repeat: This process can go on for a very long time, so be prepared to start it all over when one lead comes to an end. Even after a series of successful investment opportunities, you will want to remain vigilant in order to stay open to the investor that is absolutely perfect for you!

To learn more about finding the perfect investor for your business, feel free to contact Jeff Drazen, Managing Partner at Bertram Capital. Experienced professionals like Drazen will have the skills and knowledge necessary to identify the best opportunities for you and your start-up, as well as the experience necessary to reinvest for continued success.

Jeff Drazan oversees Business Services, Manufacturing & Operations and Technology investments for Bertram Capital. Jeff Drazan was previously a co-founder and Managing Director of Sierra Ventures, a Silicon Valley venture capital firm with $1.5 billion under management.