Benefits Of Using Mortgage Trigger

By Author: Ted Adams
Total Articles: 223
Comment this article

Mortgage trigger leads are leads that are generated when consumers who are making applications for mortgage refinancing or a general mortgage and the lender or mortgage institution makes an inquiry into the applicant's credit status. This request signifies that the applicant is actively seeking to get a general mortgage or mortgage refinancing. The credit check that is done will cause a “Trigger” to occur and this is what tells the credit agency to relay the consumer's information to companies that buy credit data.
The credit data, also know as the “Trigger data” is what is bought by mortgage companies as mortgage trigger leads.
Benefits to mortgage companies
Mortgage companies benefit from using trigger leads since they are able to use a long list of criteria including credit score, to specify the type of trigger leads and trigger data they require. They also are able to quickly generate a client because the leads would have been pre approved and are all seeking the information the company is sending to them. Therefore less time will be spent on getting the potential client through the underwriting process and on unlikely loans. Mortgage trigger leads are excellent tools for bringing desirous prospects together with mortgage offers that are both competitive and flexible.
Trigger leads are a great yet unending source of brand new applications and inquiries that are all quality leads. Thus mortgage companies will have a higher conversion rate and thus increased sales, once their sale person uses the trigger data to his benefit and offer them his lowest prices and discounts. Most of these leads are always looking out for second and third quotes.Mortgage trigger leads are likely to be a lot cheaper, up to eighty percent, than other mortgage leads. They are guaranteed to be one hundred percent accurate because it is data from the credit agency.
Benefits to the consumer Trigger leads give many consumers choices. Oftentimes consumers are told that they do not qualify for better rates by many mortgage companies but with the mortgage market getting more competitive as the days go by, what is happening is that most mortgage companies are now willing to offer consumers their best rates and even further discounts. Borrowers now have a sleuth of lenders competing for their business ensuring that the rates that will be offered will be as low as they can go. Consumers therefore end up getting a good mortgage deal and spend less time going through the processing of their mortgage and also pay less premiums than they would normally expect. In many cases the consumer does not even have to leave their home to get a multitude of offers, as they are getting calls from mortgage companies. They can then take their time and make an informed decision that will best fit their present needs and their ability to pay the premiums.
Mortgage trigger and the ensuing mortgage trigger leads are a good way for mortgage companies to get new and prequalified prospects. The trigger data will help them to make better decision as to who to target with their offers. Consumers who are mortgage triggers will welcome the number of offers they will receive and the rates they are likely to receive will be in their favour.