ALL >> Technology,-Gadget-and-Science >> View Article
Direct Mail Marketing Can Be Effective Even In The Digital Age

Direct Mail Marketing Can Be Effective, Even in the Digital
With an increasing number of businesses choosing to reach potential clients through e-mail and social media, many people are wondering whether direct mail marketing is a dying strategy. After all, since consumers spend so much time online, it makes sense to reach people through their computers.
Yet, surprisingly enough, direct mail marketing is as popular as ever. The Winterberry Group, a large marketing consulting agency, estimates that companies will spend 5.8% more on direct mail in 2011 than they did in 2010. Even Google markets via direct mail. If the internet’s most successful search engine is choosing to utilize direct marketing solutions, it is obviously still effective.
Why Direct Marketing Products Work
Direct mail marketing works for several different reasons. The first is because it puts a company’s information directly into the consumer’s hands. A letter always feels more official than an e-mail. It’s also easier to save a letter or packet. Consumers can hold on to a company’s information and browse it at their leisure. ...
... While an e-mail can easily get lost in a consumer’s inbox, paper is easier to keep track of.
Direct marketing products also seem more personalized and trustworthy. With so many companies advertising online and inundating consumers with spam, direct mail sends the message that a company holds traditional values. Letters, packets, and other mailings are also easier to personalize. While newspaper, radio, and television ads reach more people, these advertisements are very general. Consumers don’t feel as if a company is reaching out to them specifically.
When Direct Marketing Solutions Are the Answer
Direct mail marketing can be used alone or combined with other marketing methods. Many companies choose to follow a mailing with a phone call, e-mail, or other correspondence. Using several marketing techniques is an effective way to reach consumers. This allows potential customers to correspond with a company through whatever medium they feel most comfortable.
This also keeps a company in consumers’ minds. A single mailing may not be enough to inspire a customer to purchase a product or service. However, following a direct mailing with an additional mailing, e-mail, or phone call may be enough to open the lines of communication.
The bottom line is that direct marketing solutions are still very effective. In fact, many companies find that direct marketing is the most successful way to target potential customers. While this technique can be combined with other strategies for maximum effectiveness, direct marketing is not an outdated marketing strategy, even in the digital age.
The author has an immense knowledge on Direct marketing products. Know more about direct marketing solutions related info in his website.
Add Comment
Technology, Gadget and Science Articles
1. Syneron Laser Repair Services: Restore Performance, Protect Your InvestmentAuthor: Ryan
2. Sitecore Vs Optimizely: A Guide To Selecting The Right Dxp
Author: Addact Technologies
3. Hourly Price Insights: Amazon, Myntra, Meesho & Flipkart – 2025
Author: Den Rediant
4. Erp For Small Business: Fuel Growth With Smarter Systems
Author: Alex Forsyth
5. How To Implement Secure Authentication In Mern Stack Projects?
Author: Mukesh Ram
6. Uber Eats Menu Price Tracking For Ecosystem Analysis
Author: Retail Scrape
7. Ai Tracks Noon Vs Amazon.ae Price Gaps In Uae Retail Market
Author: Actowiz Solutions
8. Reimagine Brand Management With Wave: The Future-ready Platform
Author: 5Flow
9. Hire Virtual Receptionists And Let Them Do The Work For You
Author: Eliza Garran
10. Understanding Why A Virtual Answering Service Is Needful
Author: Eliza Garran
11. What Makes Helical Insight Unique Among Open-source Business Analytics Tools?
Author: Vhelical
12. The Event Management Website That India’s Top Event Companies Rely On
Author: Enseur Tech
13. Top 5 Reasons To Partner With App Developers Near Me
Author: brainbell10
14. How A Custom Mobile App Solves Real Business Problems?
Author: brainbell10
15. How App Developers Near Me Stands Out From The Competition?
Author: brainbell10