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Iphone Customers Are Rapid Growth At & T Profit Margins Has Declined

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By Author: goodscool
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According to foreign media reports, no doubt, iPhone is one of the best-selling mobile phones of AT & T. With the support of Apple iPhone, AT & T has a strong recovery. October 19, According to foreign media reports, no doubt, iPhone is one of the best-selling mobile phones of AT & T. With the support of Apple iPhone, AT & T has a strong recovery. However, to AT & T, this best-selling mobile phone also has a downside.
One of the biggest reasons is consumers to use the iPhone must switch from other carriers to AT & T's network. AT & T is Apple's exclusive U.S. operator signed iPhone agreement. As the Federal Communications Commission to investigate AT & T and Apple signed an exclusive sales agreement, the exclusive sales agreement may not last long. The exclusive sales agreement to attract a large numbers of new users, so that AT & T than Verizon Wireless, to become the largest operators of new user.
According to Reuters, analysts expect AT & T this quarter and have about 150 million new users. Verizon Wireless this year will increase by 100 million new users. AT & T's customer ...
... base suddenly accelerated growth is certainly good news that the future of the company's future is bright. However, if this happened so fast, suddenly accelerated growth may have a negative impact on AT & T.
Mobile phone operators typically subsidize the cost of the hope that through the monthly service fee to make money back. Signed two-year contract to buy the new iPhone (wholesale iPhone 4S cases) users need only $ 99. However, AT & T iPhone (best iPhone 4S case), the actual purchase price is 500 dollars.
Analysts expect the addition of new users, AT & T third-quarter gross margin decreased from 38.3% to 37.5%. By contrast, Verizon Wireless in the third quarter gross margins as high as 46.2%. An increase in the company's new customers is important, however, quarterly gross margin is also important. Read the new user to increase the speed too fast for the AT & T is a bad thing, but Verizon Wireless (iPhone 4S covers) seems get the benefits from appears the existing stable equilibrium growth of a large user base.

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