Using Video Testimonials On Your Website

By Author: Myrna Stephenson
Total Articles: 7
Comment this article

A written testimonial from a customer is a fantastic piece of marketing collateral. Now imagine what a video testimonial could do. No more wondering if the person is real or if the whole testimonial is just made up - with a video you can see them, hear them and get a real sense of how they felt about the product or service. A video testimonial adds credibility by the shovel-full!

Encourage your satisfied customers to record a video testimonial for you. Don't over script it - just encourage them to talk about what they liked. You want them to look and sound natural - not rehearsed.

A good video testimonial includes a little bit about the customers "problem", what you did to solve it, and then the benefits of your service or product to that customer.

Another form of video testimonial can be about how easy / efficient / reliable / personable / etc you were to work with. Ask your customer to talk about why they liked doing business with you. Even if they make very little mention of your product or service, a recommendation that sings your praises when it comes to customer service can be just as effective.

Videos ...
... add credibility to your business. Testimonials add personal recommendation to your marketing. And by combining the two you make the most of both - as well as helping to get your website in front of 1000s of potential customers. The latest data shows that watching video content has surpassed search as the most popular activity online. (Source: comScore)

So whenever you have a satisfied customer - ask them for a testimonial. Make it easy for them; perhaps book an hour with a professional video production company and make a fuss of your client. Show them how important they are to you.

A good way to ensure that you get a good product form your customer's video testimonial is to ask them to speak to other businesses like them, ask them to explain to others how to get the most out of working with you. When people feel that they are genuinely helping others then they can open up more and put more effort into whatever it is that they are doing.

It's well worth it, and you'll reap the benefits many times over for months, maybe even years, to come.
For more information about recording and using video testimonials for your website in order to build your business and increase sales, contact us on:

0845-003-8359 (U.K)

800-475-7599 (U.S)

My Web Presenters are a leading Corporate Video Production specialist. We are the pioneers of web presenters and have developed the leading technology for this type of web video. We work with businesses of all sizes to create compelling and emotive video that helps them to communicate with their specific audience. We also run a blog and write articles on video production and video marketing. Call us on UK: 0845 003 8359 or US: 0800 475 7599.