How To Keep Your Direct Mailing Interesting

By Author: Colleen Davis
Total Articles: 100
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A direct mailing campaign is an effective way to get your company’s marketing message across to gain new customers and increase your profits. However, direct mail pieces often end up in the trash. Consumers have started to feel indifferent towards mail advertising so in order to reach them, businesses should come up with more creative ideas that will help increase a direct mail’s open rate as well as customer’s interest in general.

One great is idea is personalization. Personalization is incredibly essential in direct mail campaigns. Consumers are now used to junk mail that they simply throw away these items without even opening them. But by personalizing your mails, to the point of manually addressing each envelope and utilizing first class stamps instead of bulk postage, you can succeed in reaching to your target customers at a personal level. While these techniques could take more time, effort and money, the expected return on investment for personalized direct mailing campaigns becomes much higher than non-personalized ones.

If you need your direct mails enclosed in an envelope, it is imperative to be ...
... certain that the envelope itself is attention-grabbing. Whether you decide on it to be in color or made of a different material to make stand out from all the other mail in your prospects’ mailboxes, the envelope should be engaging if you wish for it to be opened. Appeal on people’s natural curiosity and be creative with your envelopes and packaging. You may use larger envelopes to make your mails noticeable or you can use windowed envelopes for more impact.

Another thing you may try is offering an incentive, such as free gifts. Nothing beats a free gift in motivating a customer to act on an offer. People are much more likely to open a mail that obviously has something special for them. The piece you include doesn't have to be pricey, but the recipient should be able to felt it through the envelope. Keep in mind that the envelope must still be thin enough to go through post office machines. Otherwise you will have to pay an additional cost for non-machinable mail and guarantee that your mails reach their intended destinations and don't get stuck in the post office. A discount card or a free membership card would a good idea for a free direct mailing gift.

Whatever you do, keep everything simple. Don’t make your prospective customers search for what you wish them to do. Provide them with as much information as you want and make it accessible. Keep in mind that customers mostly don’t have that much time to spare reading mails so do not make things too complicated for them. Again, don’t make people exert any effort to do what you want them to do. The more complicated you make it to respond to your message, the lower your response rate will be. The bottom line, make your mailings fun.

To reach your target customers, you may want to hire a professional, such as a reliable Austin direct mailing company, to do the job for you.

For more information, you can visit this page on Austin direct mailing