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Twelve Easy Steps To Create A Successful Direct Mail Piece
There are as many lessons to be learned about direct mailing as there are direct mail companies (like if you are in the Houston area, there are lots of Houston direct mailing companies out there to choose from). But the most important thing to remember is to keep your messages powerful and dynamic. To help you come up with a successful direct mail piece, here are several tips that you may want to consider.
• Target your prospective customers carefully. Keep in mind that sales are directly connected to how precisely you can sort out your most likely customers. This will help you avoid selling to the wrong people. So remember to check if your mailing list is highly targeted and up to date.
• In your sales letter, refer to the consumer with the word "you" as much as possible. Try to avoid writing in the third person as you message may sound too impersonal and distant.
• If you are the owner or someone in a very high position in the company, your recipients would appreciate it if you will personally sign the letters. Most people like it better if they know they are dealing with the person in charge. Other ...
... than that, this will help build and develop your relationship with your customers.
• Maximize your envelope by making it work for you. Motivate your prospects to open the envelope by using words like "free," "exclusive” and” limited time offer." You can also customize your envelope for greater impact like using colored ones or opting for larger sizes.
• You may also consider using odd sized mail pieces as well as textured papers. They can make your mails stand out from the rest.
• Include reply cards or forms and make sure to emphasize the 800 number. Remember to make it easy for your prospects to get in touch with you to order or inquire for more information.
• Conduct some test mailings before launching a full campaign. Consider testing one variable at a given time and analyze the results to improve future mailings by closely monitoring who's purchasing from what advertisement.
• Be creative with your headline. Headlines are crucial to the success of direct mailing campaign, especially with postcard mailings. If you are not that confident with what you come up with, consider hiring a professional copywriter and let him or her supply the right copy that you need.
Now that you have a good idea on how to create successful mail pieces, it is time to determine to whom you would send your mails. If you are just starting out in the business and has no customer base, purchasing a targeted mailing list would be a good idea. If you are looking into hiring a Houston direct mailing company, make sure that they can provide you with reliable mailing lists. Make sure to check the terms of the agreement because most lists are not actually for sale – they are only rented for a one-time campaign.
For more information, you can visit this page on Houston direct mailing
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