Mobile Internet Spreading Widely Makes Initial Capital Lower

By Author: elizabeth
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The 2011 China Mobile Developer Conference is held in Beijing today. The founder and CEO of Innovation Works Kai-fu Lee said in his speech that, the most appropriate word to describe the current mobile Internet is “spread”, specifically including the spread of users, the spread of platforms, the spread of content, the spread of entrepreneurs and so on.

Kai-fu Lee said foreign mobile Internet industry has changed a lot of industry chains, including publishing industry, entertainment industry and so on. Kai-fu Lee took e-reader Kindle for example: “Kindle will set off the mobile Internet era, because the popularity of mobile Internet will be able to bring a huge growth of electronic publishing industry in the future.” In the new business environment, to create a new brand in a year is entirely possible.

Kai-fu Lee believed that, despite the number of truly mobile Internet users in China was only 50 million, which still was in its early, better spending power of these users is good news for mobile Internet entrepreneurs. Meanwhile, Kai-fu Lee believed that the development of mobile Internet will follow the ...
... line of Internet development many years ago, that is, tools and portals, games and social networking, video and e-commerce. Kai-fu Lee stressed: “The entertainment is on the rise, so the next step is not far away.”

As for the development of Android and IOS these two platforms, Kai-fu Lee predicted that, “2012 will be a real flashpoint, when Android will account for a major share and Android in China will reach a very large leading point.” As for the number of mobile Internet users, Kai-fu Lee predicted that, the number of China's mobile Internet users would reach 120 million by 2012 and “spread” rapidly to 1.3 billion in the future.

In terms of content, Kai-fu Lee predicted that the future content will not only be completed by editors and reporters, UGC content will be an important cornerstone of the mobile Internet. UGC, Internet terminology, is called User Generated Content, that is, the meaning of the content generated by users. Kai-fu Lee took micro-blogging for example, of almost 200 million micro-blogging users, 34% are sent by the mobile terminal currently.

As for mobile Internet entrepreneurship, the start-up cost of mobile Internet era is far less than that of Internet age. Comparing with the hardware development costing hundreds of millions of dollars in the past and the software development costing a million dollars, the mobile Internet business only needs a few hundred million yuan. An entrepreneurial team of 10 people is enough to build good mobile Internet applications.

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