Myths Of Seo

By Author: Justin mark
Total Articles: 32
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From the time when search engines commenced, started the concept of SEO or Search Engine Optimization. Search Engine Optimization is the phrase used to get a website located on search engines by entering certain keywords. Decades have passed and we still get to hear certain tell-a-tale stories on how a website can rank on search engines. Whereas there are many websites which will never disclose on what made them rank high on search engines like Google, MSN, Yahoo, Bing etc. I guess this is a better time we disclose what are SEO myths and facts.

No doubt SEO is a great tool for marketing your business on the internet and to get great results with your investment. But the question is as to how does it actually work, what are the secrets, if a person can do it individually or does he need assistance.

Every search engine is connected to robots also known as spiders which are responsible to put up a website on the first page of the search engine or the last page. The spiders are programmed in manner that they check every aspect of your website to make sure the results displayed are worthwhile. The reason they are called ...
... ‘spiders’ as they can scrawl in website and check the content, keywords, codes, tags etc. The best part is that almost everyone who is even a bit aware of Search Engine Optimization has an idea what are the key factors which can help you get your website in the top results of search engines, which makes things easier to a large extent.

When it comes to Search Engines, the listings displayed can be categorized into Organic Listing and Inorganic/Paid Listing. As the name indicates, Organic Listing is something which are displayed on search engines without you having to pay for it. On the contrary Paid listing is the one displayed right on top or the sides of the search engines and you are charged per click. According to the statistics Paid listing gets only 25% of the traffic, whereas Organic Listing gets 75% of the traffic. Another important thing that needs to be added is that the number one result on search engine gets 40% of the 75% traffic.

There are three important factors which determine the organic search engine results:

Content
Content is the foremost thing which favors search engines to a large extent. Search Engines are pleased by new content adding into your website. Many websites take the help of blogs and articles to bring in new content to their website. Moreover with Social Media on the boom you can also refer to rss feed.

Visitors
Ranking is directly proportional to the number of visitors on your website. The higher rate of traffic on your website, the more importance is given to your website by search engines. Here is where your blogs play a role; they direct your audience to your website. Avail every chance that you get to bring in visitors to your site.

Back links
Back linking is simply receiving links from other website to your website. For years the myth that revolves about back linking is to exchange links with other sites. This is true, but this will only favor your if others have ‘your links’ which is actually sending visitors to your website and not when you have ‘their links’.

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