10 Secrets To Golf Club Marketing Success With Video Testimonials

By Author: Icptoday
Total Articles: 17
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1. Video “Shows” Instead of “Tells.”
Despite your best-written golf advertising sales campaigns, you simply can’t replace the value of video to show your customers exactly what your golf course or private club has to offer them. No matter how flowery, beautiful, or descriptive your golf club marketing advertisements are, they will never replace video as the most powerful way to demonstrate the beauty and appeal of your course or club.

2. Videos Are Extremely Versatile.
Another reason that you should absolutely consider integrating video into your golf advertising campaign is that it’s extremely versatile. You can record practically anything—a sales pitch, a tour of the course, a golf game in action, a trade show, or just about anything else you think would enhance your golf club marketing efforts. In addition, videos can be uploaded directly to your course or club’s website, emailed to your subscriber’s list, or featured on YouTube. This way, your golf advertising campaign reaches more people and makes a lasting impression. ...
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3. Videos Work for a Number of Reasons
Why do videos work for golf club marketing campaigns? Allow me to count the ways. Not only are videos informative and entertaining for your golf advertising campaign’s target market, but they’re also incredibly inexpensive to make and easy to distribute.

4. Videos Can Capture Customer Testimonials.
Any marketing expert will tell you that a customer testimonial is one of the most powerful and effective golf advertising tool. With video, you can bring a customer testimonial to life and share it with all of your existing and potential members.

5. Studies Prove That Videos Work
Marketing firms pour lots of money into finding out what works best when it comes to convincing a customer to buy a product or service, and guess what their studies show? Yep—you guessed it. Videos have been proven to be twice as effective as print advertisements. That’s why a video component is integral to your golf club marketing success.

6. Video Is a Good and Inexpensive Way to Test a Strategy.
A video is a good way to test one of your golf advertising strategies before you dump a lot of money into it. Use a video to get feedback beforehand, and you may just save yourself a lot of time and effort as a result.

7. Video Isn’t Expensive Any More
As with all new technology, the longer it’s around, the cheaper it becomes. This is exactly what has happened with video production. Today, you can get a high-quality professionally-made video to add to your golf club marketing campaign for a very little cost. If you can’t afford a professional video, you can do it yourself for even less.

8. There Are Ways to Make Your Video Even More Effective
Video in and of itself can be a great golf advertising tool, but did you know that there are ways that you can make your video even more effective? By emphasizing your selling points, being completely candid, putting the videos on your web site, and repeating the benefits for your customers, you can increase the power of your video to bring in new members and revenue to your golf course or private club.

9. Online Videos Are More Effective Than TV Advertising
Recent studies have shown that Internet videos have surpassed TV ads in terms of effectiveness and ability to reach the target audience of the campaign.

10. Online Video Is One Of the Fastest Growing Marketing Trends.
Since it is so incredibly effective and cost efficient, online video is one of the fastest growing marketing strategies. Don’t miss this opportunity to benefit from the advantages video can have for your existing golf club marketing campaign.

For more information about how to use video to produce more memberships and revenue for your course or club, visit www.icptoday.com or call 866-636-6789.