How To Design Your Printed Marketing Materials

By Author: Brent Durell
Total Articles: 172
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Availing the services of business printing companies allows you to broaden your options in terms of producing printed marketing materials. Instead of relying on your trusty office printer, you can hire a professional printing service provider to produce high quality brochures, catalogs, business cards, flyers and the like.

In the Austin area, you can always find a good printer that can take care of your printing needs. A good Austin business printing company can help you come up with exciting marketing materials that will attract the interest of your target customers.

But before you go and find a reliable business printer, here are some design tips to help you make the most of your printed marketing materials:

1. Set a goal and always keep it in mind. In designing marketing materials, it's quite easy to lose your focus and be distracted by the onslaught of various ideas. It's important that you set a concrete goal like how you want the material to look in order to make it pleasing to your prospects. Do not stray from your purpose so you can get to the result that ...
... you desire.

2. Select a central point and create around it. If you are having a difficult time creating an entire design, then you may want to focus either on a single image or a headline. From there you can build a theme around it. Design choices often become clear once you have images and graphics that go with text.

3. Determine what information is the most urgent to get across. This idea can help you in creating the layout design of the material. Placement of the different elements on the page is like a secret code that cues in the readers on what part requires their attention the most. Generally, you may put the most important element (whether it is an image or text) at the top and continue in descending order according to its importance.

4. Make your content easy to understand. When people browse a printed piece, they tend to glance at headlines, images, captions and subheads (sometimes in that order). They should be able get the important points by simple scanning the piece.

5. If you have decided to use a template, try your best to stick to it as much as possible. Design templates done by a professional is a great source of ideas but they can quickly lose their-professional appeal the moment you make drastic changes to it. Unless you truly have an excellent design capacity, do not just change the font styles, colors, and layout of a template.

6. Create variety in the sizes and shapes of the images and graphics. You can enhance the appeal of your material by not sticking on identical shapes and sizes for the visual elements. Images that are printed on the page with similar shapes and sizes can be dull and boring.

Ultimately, you can always take advantage of any marketing material, provided you design them well. You may also discuss any design issues with your business printing company if you need further help in achieving greater impact for your materials.