World Motorcycles Forecasts For 2011 & 2016

By Author: Hrishikesh mayekar
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World Motorcycles Forecasts for 2011 & 2016

Global demand to rise 5.4% annually through 2011

Demand for motorcycles worldwide will rise 5.4 percent annually to 55.7 million units in 2011, with growth emanating from a mix of developed market incremental improvements and emerging market expansions. Demand for all categories of motorcycles is expected to remain healthy, despite the anticipated slowdown in key markets. China, for example, the largest motorcycle market and producer in unit terms, is rapidly transitioning away from motorcycles toward cars, and in the process flooding the world market with motorcycle exports. In contrast, rising fuel prices and increasing restrictions on car use are favoring motorcycles in developed markets. The market for large and expensive high displacement motorcycles will remain strong through 2011, but concerns regarding demand have emerged due to the aging of the customer base and rising insurance costs, especially in the US and Western Europe.

Higher value products dominate Triad market

Two separate motorcycle markets exist. The first is centered in the industrialized ...
... Triad (i.e., the US, Japan and Western Europe), where motorcycles are seen as pleasure vehicles by consumers who already have one or more automobiles. These motorcycles on average tend to be larger, more powerful machines which cost on average about $5,000 to $6,500 (in the US and Europe), and somewhat less in Japan. The other, much larger market in unit terms, is found in the emerging economies of the Asia/Pacific, Latin America and Africa/Mideast regions, where motorcycles are seen as primary family and work vehicles. These vehicles are cheaper, smaller and less powerful than Triad motorcycles.

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