Higher Visibility Through Optimisation Techniques And Google Adwords

By Author: Erinn Mclean
Total Articles: 37
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If you want to promote your business on the Internet in the most effective manner, you need to utilise a mix of techniques including website optimisation, search engine optimisation and Google AdWords. These techniques help in generating quality traffic and converting visitors into customers by taking care of all the aspects involved in gaining higher visibility on the Internet.
The usage of website optimisation, search engine optimisation and Google AdWords has to be in a strategic manner in order to maintain the credibility and reliability of the business, while marketing it.

Website Optimisation
Unlike search engine optimisation, the purpose of website optimisation is to enhance visitor experience by creating and improving websites in terms of quality and usability. The goal of website optimisation is not high SERP ranking, but to optimise visitor satisfaction and conversion rates. Most of the visitors will leave your website if it doesn’t offer the information they need. Thus, the first step to reach out to your customers and target audience is to create a website that is well optimised to meet their ...
... expectations through quality content and design.

Benefits of website optimisation:

1. Improved user experience.
2. Cheaper than SEO.
3. No black hat techniques in website optimisation that can spoil your company image.
4. Best way to ensure higher conversion rate.
5. Brings easily measurable results.
6. Provides low risk and cost-effective solutions.
7. Enhances quality of the website.

Search Engine Optimisation
Search engine optimisation (SEO) is a process which deals with enhancing the visibility of the website on search engines through organic search results. SEO is as important as website optimisation because it is a contributing factor in the higher visibility of your brand on the Internet. The technique of search engine optimisation involves targeting of keywords that are most used by web users on search engines. It involves on-page and off-page optimisation techniques including keyword identification, meta tags, load speed, bounce rate and link building of inbound links. The purpose of SEO is that the website should be easily found on the Internet and should be easily accessible to the visitors.

Benefits of search engine optimisation:

1. Higher ranking on the SERPs.
2. Long term positioning.
3. Measurable results.
4. Increased number of visitors through targeted keywords.
5. Increased brand awareness.
6. Improved usability.

Google AdWords
Being the most recommended and widely used pay per click advertising strategy, Google AdWords brings cost-effective results for your business with guaranteed top ranking on the Google result page. Google AdWords is a flexible and the most effective form of online advertising for businesses of any size. It is a form of pay per click option which can be easily set up and get you instant results through your own searches. In case you don’t achieve results within few days, you can make the changes to the ad to make it more effective, without spending an extra penny.

Benefits of Google AdWords:

1. Geo targeting.
2. Flexible.
3. Control on the budget.
4. Instant results.
5. Pay for performance.
6. Cost-effective.
7. 24x7 accessibility.

Search Engine Optimisation involves increasing the quality, as well as the volume of traffic on a specific website. Google Adwords, Pay Per Click (PPC), Search Engine Marketing (SEM), and Social Media Optimisation (SMO), you have an Internet marketing plan that works in the age of digital marketing.