Stepping Into The Programmers's Shoes

By Author: Thomas Lindblom
Total Articles: 198
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There's a lot of conflicting information out there about Search Engine Optimisation. Some of it's good, some of it's not so good, and some of it's downright wrong. When evaluating a claim about what the search engines do, I sometimes find it useful to step into the shoes of the people building the search engines; I try to think, what would make sense from the perspective of the programmers who write the code that evaluates all these pages.

Consider this: Say you search for personal injury lawyer, and the search engine finds one page with the term in the pages title, and another page with the term somewhere deep in the page text. Which do you think is likely to match the search term better? If the text is in the title, doesn't that indicate that page is likely to be, in some way, related to the term? If the text is deep in the body of the page, couldn't it mean that the page isn't directly related to the term, that it is related to it in some incidental or peripheral manner?

Considering SEO from this point of view makes it easier to understand how the search engines try to evaluate and compare pages. If the keywords ...
... are in the links pointing to the page, the page must be relevant to those keywords; if the keywords are in headings on the page, that must be significant; if the keywords appear frequently throughout the page, rather than just once, that must mean something. All of sudden, it all makes sense.

Search engine optimisation is getting more complicated and yet some companies are charging less and less! They dont know what they are doing - most are just charging you for search engine submission and a load of pointless (and quite often dangerous) links to your site. Use them at your own risk! We have along list of genuine successes which we can prove and you can speak to real people who have used our services - they love telling people how good we are at SEO because it has changed their businesses entirely!
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