The Appeal Of Canadian Lumber In Softwood Lumber Export Markets

By Author: Interpro Forest Products
Total Articles: 10
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Canada is a resource-rich country in which vast growths of sustainable conifer trees dominant much of the beautiful forestry terrain. Conifer trees are industrially categorized as softwoods and are the preferred building material in commercial, residential, and industrial construction.

There are many factors which have helped foster the attractiveness of Canadian softwood around the world. The wood’s lightweight yet structurally-strong design characteristics have made it a cost effective solution in construction and millwork applications alike.

Despite having high access to a renewal source of softwood, the Canadian lumber market has been traditionally dependent on the United States economy. A vibrant economy in the United States usually signals healthy robust growth in the Canadian lumber industry.

Specifications such as size and grade of manufactured Canadian lumber are aligned to meet U.S. standards such as building codes. A U.S.-focused strategy has helped Canadian forest product companies satisfy the demand of the world’s largest ...
... economy.

Canadian lumber is also gaining exposure in emerging lumber export markets as the ideal building material. Over the past five years, the percentage of lumber exports to non-U.S. destinations has drastically increased.

Effective marketing capabilities and access to supply is what drives companies to successfully reach the diverse customer base in emerging business-to-business markets. International buyers of Canadian lumber must also be educated by suppliers on product information.

Canadian forestry companies are initially targeting industrial wholesalers and softwood lumber distributors as their primary passageway into foreign lumber export markets. Their products are channelled throughout the country in various means to reach different end-users.

Canadian lumber distributors become a critical link in the supply chain especially in foreign markets.
As Canada continues to explore new opportunity in oversee markets, Canadian lumber exports are facing stiffer competition from South America, Europe, and Russia. With a commitment to sustainability, Canada will always be the industry leader in the global forest products industry.

About Us

Interpro Group is a group of four companies which collectively operate as a global forest products organization. Over the past 20 years, Interpro has grown from a locally-based and regionally-serviced wholesaler of lumber into a group of worldwide companies which operate in three key divisions: (1) logistics (2) exporting of softwood , hardwood, and panel products and (3) secondary manufacturing of wood products. To find out more, please visit www.interprogroup.ca