Green Printing Ideas For Booklets

By Author: Kaitlyn Miller
Total Articles: 90
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Climate change and global warming has brought a lot of changes in the business industry. Businesses today are making their conscious effort to help save the environment in their own little way. Marketing, in particular, has considerably changed as an answer to the call to practice eco-friendly marketing strategies. This has made business owners turn to digital technology in order to reduce paper use and lessen the use of inks that produce harmful emissions.

But because there is still the need to produce printed copies of marketing materials, businesses cannot completely eliminate printing. Fortunately, there are eco-friendly options to printing that are available today. New printing practices allow you to print your materials quickly and affordably while reducing your carbon footprint.

So, if you intend to do booklet printing today, it would be best if you go green and take advantage of the eco-friendly printing practices. Look at the available printing options so you can truly stay true to your advocate. Here are a few green printing ideas you can practice:

Use recycled paper.
Printing your booklets ...
... require paper. Just imagine the number of trees that need to be cut in order to print your hundreds or thousands of booklets. That could be an entire mountain if you have fifty to a hundred pages per booklet. To practice green printing, why don’t you use recycled paper instead? This can help save not only trees but your money as well. However, don’t sacrifice the quality of the paper just to do green printing. Look for a high quality recycled paper that will give you a durable and high quality service.

Soy-based or Vegetable-based inks.
The traditional ink used today is petroleum-based. This ink releases huge amount of volatile organic compounds (VOCs) during the drying process, which is toxic to the environment. It’s best to replace this type of ink and use soy- or vegetable-based ink instead. Aside from being friendly to the environment, these inks release less toxic emissions. Whether you are going to print on your own or hire a printing company, make sure that the ink used is eco-friendly.

Keep it compact.
You don’t really have to create huge booklet templates that have plenty of pages. Just keep it to a minimum and direct your prospects to your website to see more items. You can simply use the booklet to generate leads and turn them into sales later on. It doesn’t matter where the sales come from. What is important is that you were able to turn the leads into sales.

Delivery considerations.
Instead of hiring a separate entity to deliver your booklet to your recipients, why don’t you take advantage of the packages provided by printing companies where the printing and delivery are packed into one package? This will cut the need for a middleman, which in turn will save you money.

Eco-friendly printing is not that difficult to do. Just consider the ideas presented above and you can be sure to save money and cut your carbon footprint. Remember that you don’t have to print a lot of booklets. Just what you need so the extra pieces won’t go to waste. Be sure to look for a printing company that provides eco-friendly printing practices. Do your homework so you can find the perfect printer for you materials.

For more information, you can visit this page on booklet printing