Two Key Types Of Mobile Advertising That You Mustn’t Ignore

By Author: Isabel
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How many people know the types of Mobile advertising? Before reading some articles, I must say I never spend time on learning it. Today I would like to talk about some questions of mobile advertising types. Hope this information will be helpful.

At first, let us take a look on a survey, which includes one thousand people in United States. This survey shows thirty-eight percent of US mobile phone owners recall seeing advertising on their cell phones in the first quarter of 2009, although for smart phone users that rises to 59 percent—smart phone users mostly saw web advertising while regular phone users mostly saw SMS ads.

There is one or more mobile phones in five or six homes and a lot of studies have shown that mobile phone advertising can be significantly more effective than online advertising. Maybe you have heard many large companies use advertising by different ways. Here I will tell you a quick breakdown of the two most popular forms of mobile phone advertising today.

The first one is SMS Advertising, or someone called it Text Advertising. This form of mobile advertising begins with a current or ...
... potential customer requesting to receive phone advertisements from you, the merchant. They “opt in” by texting a specific keyword you have selected and communicated to them in your other types of advertising and marketing. There are third party vendors that can manage your text message advertising campaigns, the cost can be paid either on an as you go basis or through special pre-paid packages. Once a customer has opted into your mobile advertisements, you send phone ads to them through text messages (SMS).

The second one is In Page Advertising. It sounds just like the search engines you are familiar with on the Internet. And then, maybe a potential customer is looking for something in particular and does a mobile search for the information. Your mobile advertisement appears if it is relevant to the customers search. This form of advertising can help a merchant on a budget, as they usually charge a set monthly subscription fee to be in the database.

From Wikipedia we can see mobile advertising is most commonly seen as a Mobile Web Banner or Mobile Web Poster. And other forms include MMS advertising.

It is whole depending on you no matter you choose SMS Advertising or In Page Advertising, and it is sure that you can find economical options for your mobile advertising campaign.

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