Own Brands Market Report 2006

By Author: Hrishikesh mayekar
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Own Brands Market Report 2006

This report covers the UK market for own-brand products. In particular, it focuses on own brands in the following sectors: groceries; over-the-counter (OTC) medicines; do-it-yourself (DIY) products; and clothing and footwear.

It estimates that the total value of own-brand sales in 2005 was £69.1bn at retail selling prices. Sales have increased by a total of 17.3% since 2001. In addition to a general rise in UK retail sales, the growth in this market reflects the increasing range of own-brand products available. Growth rates accelerated between 2001 and 2005, as own-brand products expanded their presence across markets — moving from their original status as low-priced, value-for-money items into the premium and lifestyle arenas. R etailers are focusing on developing premium food products that directly address consumer concerns about the provenance of the food that they eat, as well as responding to growing consumer interest in healthy eating.

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