How To Develop Content For A Tri-fold Brochure

By Author: Jason Aldein
Total Articles: 188
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Is your brochure design complete in all respects? You may have a perfectly designed tri-fold brochure but not unique content in coherence with the design and graphics. Remember that only attractive designs will not help in your marketing efforts. You also need to develop brochure content that is concise, crisp and engaging. Do not make the mistake of concealing your content amidst intense text tiring your readers in finding the actual information. You have to bear in mind three essential aspects while writing content for your tri-fold brochure. They are:

1. Evade the use of industry terminologies and bombastic words while describing your products or services, even if you are targeting industry professionals. Remember your purpose is to educate your target customers about your products. Therefore write in a language that is easily comprehensible.

2. Use a direct approach while communicating with your potential clients. For example, you can use phrases like, “We care for you.”

3. Highlight your brochure content by adding proper headings and sub titles. ...
... Attractive headings helps the readers focus on facts that are of interest to them.

A tri-fold brochure has a front cover, back cover and the inside panels which should have unique content to attract potential customers. Now we are going to discuss about the content part of these constituents. I would advise you to avail the services of a professional brochure design company who will create the right content for your tri-fold brochure.

Visually Engaging Front Cover: The front cover of your tri-fold brochure should be alluring enough with appropriate content to compel the reader to open the brochure and read more. Write an enticing one-liner that aptly summarizes your products and services along with your company logo and brand name. Do not make the mistake of bulleting your information on the front cover. Remember a brochure has space constraint and too much text on the front cover will give it a messy look.

Simple Back Cover: The back cover of your brochure is meant to include only contact information like web address, phone numbers and email addresses. Readers generally ignore the back cover. Therefore, avoid putting any essential information on it. Else, the information will be simply left unread.

Highlight your Testimonial on the Inside Front Panel: It is the most significant panel of your tri-fold brochure. Accentuate on your area of expertise so that customers choose your brand over the competitors. Before summarizing your points on the inside front spread, write up the content first and then sum up.

The Final Three Panels: When a customer opens the tri-fold brochure finally, he gets to view the entire three panels containing full details of your company and what products or services it provides. Develop your content as mentioned below:

1. Write up a sentence describing the activities of your business. Give your customers the feeling that they shall be benefited by using your brand.

2. Write up a short paragraph of two-three sentences highlighting why your customers should choose you over your competitors. Remember not to include drab product descriptions.

3. List your products and services. Simply mention their names avoiding any detailed information.

4. Finally write a sentence or two on your after sales service highlighting the fact that you care for your customers even after the completion of sales.

Developing content based on the above points along with trendy designs will definitely give your tri-fold brochure design an edge over your rivals!