Key Benefits Of Advertising!

By Author: Sanjay Sharma
Total Articles: 120
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Advertising is considered one of the most important tools of brand or business marketing. There are different means of advertising a brand or business such as television advertising, print advertising, radio advertising, outdoor advertising, online advertising etc. In today’s blog, let us take a look at some major benefits of advertising.

Informs customers

It is only through an advertising campaign that customers come to know about the presence of a brand in the market. Advertising bridges the gap between brand owners and customers thereby providing the later with valuable information about the brand. A brand advertisement also informs and educates customers about the new added features of a brand. An advertising campaign is also the only means for a new brand to create its presence in the market.

Improves sale of the brand

An advertising campaign generates awareness about the brand business amongst target groups simultaneously encouraging customers to buy or adopt the product. Customers who are familiar about the brand and its features may be encouraged to buy it. Maximum purchase of the brand ...
... means an improving sale of the brand owner. An ad campaign ensures that customers do not forget the brand and that they are continuously inspired to adopt or buy it.

Represents the social and cultural belief of customers

One of the main features of advertising is its way of representing the social and cultural belief of customers in an appealing manner. Different countries have different norms of advertising products that reflect the cultural or social belief of customers. For example, Indian advertising practices differ in taste, value and essence as compared to advertising campaigns launched in western countries. Most of the Indian Ads ensure that ethics are observed while launching any ad campaign of a brand. Though it doesn’t mean ads created in western countries lack ethical norms, Indian advertising to a great extent reflect the rich cultural heritage and social belief of Indians.

On implementing the right strategies of advertising

Advertising is one of the important steps of taking the brand business to the next level. One should therefore have the know-how and required skill-sets to launch a promotion campaign of one’s brand through a strong medium of communication. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising and Online Advertising are some forms of brand promotion adopted by modern brand owners. The medium of advertising is chosen by the advertiser depending on the overall objective of the campaign. One important consideration about choosing any ad media is that advertisers should not forget how to implement the right strategies of the promotion and should also ensure that the media vehicle would effectively convey the final brand message to customers.

Advertising is not just meant for brands or tangible products. Businesses, services and even ideas need to be advertised to connect with potential clients or prospects. It can be either a B2B (Business to Business) Advertising or B2C (Business to Consumers) Advertising campaign. B2B Ads are also known as corporate ads as they focus only on generating revenue through business deals finalized between two firms. B2C Ads can range from brand commercials to service advertisements. This type of advertising as the name itself suggests target customers who would be keen to adopt or buy the product. A direct deal between the business owner and customers is done through this type of advertising.

Whether its B2B or B2C Advertising campaign, the advertiser should have an apt knowledge and idea of implementing the right strategies of promoting the brand or business amongst target groups. From choosing the right means or channel of communication to finalizing the brand message, every strategy needs to be focussed and well implemented so that the campaign provides a rich impact amongst target customers. Besides, it is also a must for advertisers to keep updated on the various technologically enriched tools in the market. After all, the induction of new technology presents a posh look to the overall brand message.
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