Facebook Brings Viral Publicity For Html5 And Local Applications

By Author: elizabeth
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Today, “Mobile new findings” reported that, Facebook finally released the long-awaited new platform, and mobile developers can now promote their local and HTML5 applications through this platform. iOS developers can also use functions of Bookmarks, Requests and News Feed provided by Facebook for many developers.

Facebook will support the viral release mode of local iOS applications, and is not just limited to HTML5 application: If a developer wants to launch a local application, Facebook notice will lead target users to iTunes App Store.

With its viral communication channels, Facebook does not need to force developers develop HTML5 applications. It is limited for small and medium developers to develop resources, so they have difficulty in assigning local and HTML5 application development resources. In addition, the performance of local applications and HTML5 applications is significantly different, especially those gaming applications with the highest income. As the demand for HTML5 has always been regarded as an obstacle to Facebook mobile platform, this improvement is significant.

At present, we do ...
... not know whether Facebook will pay and apply the income of downloads with its commissions. Apple pays 5% promotion commission to related programs of iTunes. OpenFeint and other early mobile social gaming network will be given a certain profit on downloaded, but in view of the installation number of Facebook-driven applications, this number should be very large. A Facebook spokesman said: “Our policy has not been involved in these details.”

It is reported that, Android platform will soon launch a similar viral communication channels, but Google has not announced the official release date.

Facebook Credits payment platform has landed mobile network applications. However, if you want to use Credits payment mechanism, HTML5 developers can only use a platform. Local iOS application must use Apple payment platform. Payment methods include network applications and local applications, and we can see that Apple cannot give up built-in payment of program and revenue of pay to download.

In February, there were reports that Facebook will expand Credits payment platform in mobile market on the basis of HTML5 platform. 3 weeks after F8 Developer Conference, Facebook will formally implement the plan.

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