Cyber Threats: Caveat To Daily Deal Sites

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Cyber threats: Caveat to daily deal sites

How safely consumers can make online payment without fear of frauds? That’s a burning question that haunts online shoppers when they buy or like group buying deals.

In Southeast and South Asia, an emerging potential laden daily discount market, over 54 per cent internet users do not make online shopping because they do not rely on the digital payment transactions. (www.abs-cbnnews.com/business/05/03/11/54-asian-consumers-still-wary-online-shopping).

In group buying model, a click leads a customer to a payment gateway wherein s/he has to make payment digitally in order to participate in the group buying and avail the discounts.

Local group buying companies categorize information taken by visitors
and buyers into personal and non-personal data. Former contains email ids while latter could be credit card numbers and other sensitive data.

Daily deal sites have to build strong security mechanism to save confidential information of consumers from security threats that are mounting as fast as the user ...
... friendly applications.

Groupon upset in India after leakage of user data (www.thinq.co.uk/2011/6/28/groupon-leaks-300000-user-database/) caught internet users aghast. The leaked information containing email addresses and passwords especially shocked the bargain hunters.

Chicago-based Groupon having operations in 29 countries claimed that its operations had remained unhurt because of the follies in the national dedicated server.

Although online retailers of the likes of Amazon, E-bay, JCPenney, BestBuy, Home Shopping Network, Wal-Mart, and IKEA have brought about convenience and comforts in the retail shopping, internet users are still cautious to use their credit or debit cards to make online shopping generally.

Online shopping has great advantages as compared to buying from brick and mortar stores. Two factors that veritably distinguish online from in-store buying are time and space. Internet retail outlets do not go idle round the clock and consumers obtain equitable buying value irrespective of their locations in internet shopping.

Local group buying purveyors cause sometimes skewed buying experience by offering local deals to consumers of a particular city or town. National deals render however balancing acts by touting discounts at least at national level.

Group buying has become a global success, been introduced in consumer markets that are not as big as that of US, Europe, and Middle East. African and Asian regions have attracted deal mogul Groupon that is drooling over regional consumer markets of knick knacks, foods, and convenience goods.

IT experts are unanimous on one point that when it comes to a shield in the face of spoofing, identity thefts, or other cyber threats, it is up to individual sites to defend themselves. Obviously, there can’t be comprehensive anti-threats mechanism developed since each service calls in unique solution.

As daily deal space is getting bigger leaps and bounds, discount throwers ought to strengthen their payment system based entirely on digital framework in order to improve bounce rates.

Author Bio:
Tariq Saeedi is an expert writer and editor. He writes for the different online and offline publications. He holds marketing and journalism degrees and is currently working with a Group Buying Website, Dealaboo. –http://www.dealaboo.com

Mailing Address:
Cantera Center, Suite # 200
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Phone: +1 630-300-3975
Email: support@dealaboo.com
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Website: http://www.dealaboo.com