Is Direct Mail Right For My Needs?

By Author: Valpak
Total Articles: 2
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Direct mail offers a powerful way to deliver a message directly to the doors of their customers - and bring more business through your account. But before we can decide whether this type of advertising is the right solution for your company, it is important to consider its pros and cons.

Benefits of direct

Direct mail is targeted and personalized. Mass advertising (TV, newspapers, radio, etc.) can be expensive and not always an option for small businesses. By careful analysis of your database, you can concentrate on a small group of people who are more likely to respond to your offer.

Direct mail allows you to talk to individual customers and appeal to their interests. Moreover, custom URLs, also known as PURLs, personalized web sites are used in conjunction with direct mail. PURLs are usually printed on the direct mail piece and are designed to gather information about the person who visits. Studies have shown that people prefer to get information online, so custom URLs are an easy way to connect your work printed on the web.

Direct mail also benefits from a flexible format. From letters to postcards ...
... to brochures, direct mail formats that can take are infinite. This flexibility allows an inexpensive way to adapt your marketing to your advertising campaign. Increase the impact by including a special offer or free sample in the envelope.

Unlike alternative channels of communication media, direct mail allows you to easily track the success of your campaign. Monitoring the effectiveness of your marketing pieces is as simple as counting the number of queries that have received or the number of coupons have been redeemed.

Another advantage of direct mail is that it is tangible. Are shooting television commercials and billboards are quickly passed, but direct mail to promote the interaction of the physical placement of your message in the hands of their customers. Stickers and stamps the customer to actively participate further.

Direct mail advertising is very easy and profitable. With a computer and a little knowledge of desktop publishing programs, you can create your own piece of professional and effective direct mail. Services also offer lower rates cards to buyers of bulk mail permits. If you do not have the time to create your own marketing strategy, hiring a professional direct mail is easier and more profitable than ever.

The disadvantages of direct

While the benefits of advertising through the mail are many, there are also some challenges. If the campaign is executed incorrectly, the cost of production and management can be high.

Waste is also a problem, large amounts of paper and plastic are thrown away every day. Due to the amount of waste, environmental groups have expressed concern about the environmental impact of direct mail.

A final challenge is that some of the recipients of direct marketing such resent being "forced" to them. In addition, you can get a prohibition decision against direct mail marketing companies that are offensive.

Your business faces many choices when it comes to advertising their services, and direct mail is one of these options. Despite some drawbacks, direct and personal approach can help you be sure that your advertising dollars are spent wisely.

Author Bio:

Marketing Rochester, Printing Rochester, Rochester Advertising Agencies