Online Business Brain Dump - Sell Content

By Author: Brent Riggs
Total Articles: 22
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Okay, I know this may sound crazy. Isn't the point of owning a business to make money? Of course it is!

You want to make sales, right? Sure! But, like I have discussed previously, the most effective way to sell a customer is to gain his trust, making him feel that purchasing from you will be a decision that he feels good about.

The most effective way to do this is to pre-sell. You want visitors to your website to click on the "Buy It Now" button, but you really only want them to make a purchase AFTER they've become comfortable with your business and they've developed respect and trust for you as a business professional.

One option is to put articles or some valuable content on your site to interest readers in your niche' market.

Here are some examples:

- Offer free downloadable articles for your visitors to read

- Provide a newsletter for them to sign up for so that you can stay in touch

- Make a web poll to involve visitors in your site - the questions must relate to your site's theme

- Have a feedback form on your website for people to offer suggestions

- Create ...
... a testimonials page to show previous buyers' positive reactions to your site

- Give "Hot Tips" or "Helpful Hints" - something of value for free

- Set up a weekly promotion that will entice visitors to return to your website regularly

These are just a few suggestions of things that you could incorporate into your business. Once your visitors RETURN to your website on a regular basis, you dramatically increase your opportunities to make a sale.

This mini-course that you are now reading is just another example of selling content. I am establishing a trusting relationship and credibility with the hope that down the road it will result in product sales that are mutually beneficial for both of us.

I recommend using Aweber to send out scheduled emails with your valuable content. That is what I am using with this mini-course.

Start here: http://www.aweber.com/?286072

(Note: this article is part of a mini-course with twenty lessons. You can find that entire free mini-course here: http://brentriggsblog.com/minicourses.asp )