Online Business Brain Dump - Develop A Usp

By Author: Brent Riggs
Total Articles: 22
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Have you ever heard of a USP? If you haven't, your business is in trouble! Entire books have been written on this topic. Your USP is simply your "Unique Selling Perspective." To put it another way, it is what makes your business unique.

- What separates your business from the rest of your competitors?

- Why should a customer purchase from you instead of your competitors?

- What does your business offer that your competitors don't?

There is a wonderful article, written by one of the top copywriters in the world, that puts the power of your USP clearly into focus.

This article is authored by Dan Kennedy. Dan has loads of experience as he has written sales material for some of the biggest Fortune 500 companies. Why is he so successful? He can develop a client's USP with pinpoint accuracy and then show the client how to capitalize on its amazing power.

Let me give you an example. Strangely enough, a once struggling pizza shop harnessed the power of a strong USP to turn their failing business into an empire. They chose to become UNIQUE, capitalizing on one aspect of their business that no ...
... one else had yet jumped on. This provided amazing results and their profits hit the roof!

Of course, you've heard of this pizza shop. It is Domino's Pizza!

How were they able to successfully turn their business around? They chose a simple and clever slogan and combined it with a strong USP...."Delivered Hot and Fresh in 30 Minutes or Less.... OR IT'S FREE!"

The owner of Domino's did not choose to focus on fresh ingredients, the ripest tomatoes, or even special offers.

That was what the competitors were doing! This young business owner figured out what his business needed, and he hammered home the message. What is it that customers want from their pizza place? They want their pizza FAST! This slogan, when combined with an effective USP, turned this once failing business into a pizza empire!

So think hard and determine what sets you apart. Again, answer the three questions:

- What is it that separates your business from your competitors?

- Why should a customer buy from you instead of your competition?

- What is it that you offer that your competitors don't?

(Note: This article is part of a mini-course with twenty lessons. You can find the entire free mini-course here: http://brentriggsblog.com/minicourses.asp.)