Beyond Psd To Html Conversion – Simple Seo For Web Designers

By Author: htmlcut
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A website is effective if it "pleases" three main groups of the website users:
Administrators and content managers;
Visitors (humans); and
Search engines (Google, Bing, etc.) and other web aggregators.

HTML contains a number of tags invented specially for the search engines. The main of them are and tags. It is they that provide the search engines with initial and very valued information about a web page. These tags are individual characteristics of a specific page, so their meaning should vary from page to page. If 's across the website are identical (e.g., Smith101) then Google or Bing may suppose that there is no essential difference between the website pages and won't pay the expected attention to other pages except Home.

The typical objection here is that "Smith101 is our name and we want to promote it." There is nothing wrong with this but in the tags intended for the search engines it is better to provide information that helps them to solve their main task - to understand what a site or concrete page is about. "Smith101" gives them no clue, unfortunately. But, for example, "Affordable ...
... Logo Design Service Smith101, Boston" does. If this information is supported by
An extended description in the corresponding meta tag (but still succinct - preferably no more 150-160 symbols including blanks);
Enough volume of content including an informative keyworded headline, sub-headings, semantically formatted text, etc.,

then the search engines will know that your site is related to logo design (in our example) and should be shown on search engine result pages (SERP) when somebody looks for these services in the Boston area.

After Panda (the notorious update of the Google's algorithm rolled out earlier this year) one of the main recommendations is to use only a high quality content. Try to make it unique, non-duplicate, closely related to the website topic and - at least on some pages - quite large: about 700-800 words or even more per article or post. Also remember that the search engines can't read images and are not so good at Javascript and Flash interpreting, so give a reasonable amount of textual data, including descriptive page URLs, alt's in tags, and image names (/res/img12.jpg is questionable (no info for the SEs), but /images/logo-design-service.jpg could be better).

In general, on-page ranking factors are becoming more important now. This includes both visible (content) and invisible (technical) characteristics. So, don’t forget to optimize your website image sizes, CSS and JavaScript files to increase the website load speed. Regardless who has performed PSD to HTML conversion (you or a PSD to HTML company) check the quality and validity of HTML and CSS code (e.g., with the help of the W3C validators). Also verify broken links (for example, via W3C Link Checker).

Summarizing, the main rule here is simple:
Don't forget about search engines when designing your website and they will not forget about you when it comes to the search results and search traffic.

Read more in
Beyond PSD to HTML Conversion - Simple SEO for Web Designers
http://www.htmlcut.com/blog/beyond-psd-to-html-conversion-seo-for-web-designers.html

HTMLcut.com provides professional conversion of digital images (.AI, .PNG, .PSD) into xHTML/CSS markups (so-called PSD to HTML), as well as PSD to WordPress themes and Joomla!, Drupal, and Magento templates.