Top 10 Most Effective Golf Course Marketing Strategies For Collecting Golfers' Emails

By Author: icptoday
Total Articles: 17
Comment this article

One of the best ways to convert the traffic to your golf course or private club’s web site into real members and revenue is to follow-up with every lead consistently. In order to do that, you need to collect emails for the purposes of contacting the lead in the days and weeks following their initial visit. This is a highly effective golf course marketing strategy designed to entice the golfer back to your site and gain another opportunity to win his business. The trick is to get the email address. Here are ten of the most effective ways to do just that:

1. Reward Program: One of the best ways to get golfers to relinquish their contact information is to offer them an incentive they can’t turn down. The incentive could be anything you think your target audience would view as extremely valuable. It could be a professional golfer’s photograph, an instructional DVD, or a free month’s membership. Whatever it is, make sure that you require visitors to enter their email address before redeeming their gift.

2. Contest Promotion: Another highly effective golf ...
... club marketing strategy for collecting emails is the contest promotion technique. To use this technique, you’ll need to offer a valuable reward to one lucky winner of the contest. The reward can be anything at all as long as it is perceived as valuable to your potential members. You can host the contest virtually on your web site or offer players the opportunity to enter at tradeshows and other public venues.

3. Website Conversion or Opt In: One of your primary purposes of having a website is for lead capture for your effective golf course marketing. To pull it off, web visitors offer exclusive benefits when they sign up for “members only” advantages such as informational newsletters, discounts, free guides or unadvertised promotions.

4. Referral Program: To maximize your golf course marketing strategies and gather even more email addresses, offer a referral programs on your web site. That way, your web visitors will have the opportunity to share your site with their friends, and you’ll gain access to even more emails!

5. Auto Respond: In order to make the most of your golf club marketing efforts, be sure to have an auto respond program set up on your web site so that emails are automatically sent to all of the recipients in your database.

6. Affiliate Programs: Seek out opportunities to affiliate you with other successful operations that target the same audience as your course or club does. Many operations will send out your advertisements to people on their email lists for a small referral fee.

7. Offer Free Photos: People love getting things for free, especially when it’s a picture of them doing their favorite thing—playing golf. Optimize your golf club marketing strategy by taking pictures of your members and offering to send them a free copy in exchange for their email address.

8. Golf Lessons: Offer a complimentary golf lesson, and include a place on the form for students to list their email address.

9. Offer Coupons: Another effective golf course marketing technique designed to gather email addresses is coupon redemption. Make it mandatory that golfers enter their email address before redeeming any coupon on your course or club’s web site.

10. Tournament Giveaways: Offer raffles, door prizes, and free giveaways at your tournaments; just be sure to get golfers to fill out a form including their email address in order to participate.

To find out more about email collection and other highly effective golf club marketing strategies, visit www.icptoday.com, or call 866-636-6789.

About Author: Increase Club Profits is a unique Club Marketing and Cost Reduction company that helps drive sales and membership while reducing clubs operating expenses without sacrificing quality or service. If your club needs more golfers or members visit our website www.icptoday.com for more information.