Why Opt For Sms Mobile Marketing?

By Author: Txt2get
Total Articles: 31
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One of the goals of a marketing team in any company is to define new and effective ways through which the company can reach and connect with its target markets. In mobile devices marketers have found a way to reach their customers anywhere, anytime, and in a timely manner, because mobile devices have become an indispensable part of peoples day to day social or business lives.

Marketing over mobile devices can be done in different ways, with the most prominent being games, applications, social media, and SMS. Many companies use all these forms of mobile marketing but the bulk of them place a lot of emphasis on SMS marketing because over the last several years it has come to be accepted as the most accountable form of marketing, even more than TV, radio or print marketing.

In SMS mobile marketing, an interested company works with a firm that offers SMS marketing services to generate short codes to which people can SMS particular keywords so as to obtain more information from that company. Once a customer starts contacting the company a two-way channel for interaction opens ...
... up, something that is impossible with TV, radio and print media. From the customers’ replies and numbers the company can make a database and which will be the resource to use when it is marketing a new product or service, or even offering specials in the future.

SMS marketing is however facing some challenges from another form of mobile marketing, QR- quick response codes. QR codes are basically barcodes that carry information about a particular company and the products, services, and even specials it has to offer. To access this information users require a mobile device that has a camera and barcode scanner software – such software is readily available and may even be freely accessible online. The user takes a photo of the QR code and the barcode program upon reading the numbers leads to the related website. This way the customer can obtain more info on what a company has to offer. The downside of QR code marketing is that the user needs to have a Smartphone; even the simplest of mobile phones has SMS capability and thus SMS marketing still has the upper hand.

SMS mobile marketing is making all the headlines because it is the preferred means of facilitating instant yet cheap communication between companies and their customers. SMS marketing also creates that ideal form of marketing desired in the modern marketing world, the two-way type. SMS marketing platforms have the necessary analytics to help in quantifying the number of people who received the message, replied to it, and are in correspondence with the company courtesy of the SMS strategy. With TV, radio and print media there is no way of knowing whether your marketing messages reached their intended audience and therefore establishing an accurate ROI is quite impossible.

For more information about Mobile Marketing please visit http://www.txt2get.com/