Why Brand Owners Still Prefer Conventional Advertising Means?

By Author: Sanjay Sharma
Total Articles: 120
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Television Advertising, Radio Advertising, Print Advertising and Outdoor Advertising practices are still preferred means of brand communication for maximum number of brand owners and advertisers. Conventional though these mediums are, they are widely adopted and implemented for various promotion campaigns of brands, businesses and services. In today’s article, some reasons on why brand owners still prefer conventional advertising network means are provided. Take a look-

Television Commercials are still a favourite for customers

If you think that television commercials are no more popular, you are wrong. Despite the popularity of digital media, television advertising commercials are still favourites for customers. At the end of the day, one would gather up with one’s family to watch various programs on the television channels. The brand commercials that are telecast during the shows or programs enhance the overall experience of television watching for maximum number of customers. Believe ...
... it or not, customers still love to hum brand jingles or anthems that are familiarized through the television channels. For example, Airtel’s latest TVC with the brand anthem ‘Har Ek friend Zaroori Hota Hein’ is already a hit amongst youngsters.

Radio Ads are always popular

Next to television media, radio advertising campaigns are still popular amongst the brand and business owners. The reliability of radio ads on audio effect has got nothing to do with its impact on target groups. While driving from office to home or vice versa one would tune on to a radio channel or channels and thoroughly enjoy listening to the brand commercials through the various FM channels. If the brand message sounds relevant, they would be encouraged to buy it. Various real estate companies heavily rely on radio channels which provide an insinuation how radio channels are effective means of communicating any brand, business or service message to customers.

Print Ads score a good impact

Though it’s a digital world, print ads score a good impact on customers’ mind. Print Advertising tools such as Brochures, leaflets, flyers, pamphlets, classifieds etc. are widely adopted and implemented for various promotion campaigns. A major advantage of print advertising over other means of brand promotion is that customers can rely on print media for future reference besides availing a chance to go through the brand message again and again. It is also obvious from the fact that no matter why and how digital media rule the roost, people still prefer to read newspapers along in the morning. Therefore, the relevance of print advertising media will always be felt amongst advertisers and brand owners.