Repetition In Advertising: How To Engage Customers While Increasing Your Bottom Line

By Author: Abe Cherian
Total Articles: 37
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What's the importance of repetition in advertising?

Before we get into the specifics, I'd like you to consider this:

Have you ever shrugged off a purchase, only to buy it at a later date?

If so, you're not alone. In fact, studies have proven that it takes at least 5-7 exposures to your sales message for your prospects to take action. That in itself should be enough reason to start marketing a little more aggressively.

But that doesn't mean you'll have to annoy or spam your customers...

Today, there are a ton of great resources available that let you package your message in different formats. Some of them are pay-for products or services, but there are even more free options, too.

At the bottom of this article, you'll see a few resources you can start using today. For now, let's look at some of the benefits of repetition in advertising.

The first benefit of repetition is brand familiarity.

Obviously, the more your customer sees your message...the more familiar they become with your products and services. After a while, they may even automatically associate you with ...
... a certain type of product.

In other words, you become the first thing they think about!

The side-effect of creating brand familiarity is that it also gives your business credibility. By nature, it's easy for us to believe something when we have heard it over and over again. Once your customer takes action and sees that you really do provide great value, that credibility is instantly more powerful.

Another great reason to focus on repetition in your advertising is that it gives you a great reason to provide value to your customers.

In the age of “content marketing”, delivering high-quality information is a great way to engage customers and prospects, while also positioning yourself as an expert in your market.

Here are a few ways you might deliver your message:

- Email marketing with a relevant offer in your message...
- Blog posts (and submitting to blog networks)...
- Social bookmarking sites...
- Package it into a PDF report...
- Podcasts...
- Print ads in related trade journals, newspapers or magazines...
- Audio marketing (similar to podcasting)...
- Free video marketing through video sharing sites...
- Paid video marketing, such as GoogleTV...
- Out-of-the-box ideas, such as bumper stickers and t-shirts...

All of the methods above are easy, but very powerful ways to market and grow your business. Plus, there is so much technology available that makes using repetition in your marketing easy and affordable!

As promised, here are a few great resources for you to consider:

Email List Management: http://www.imediamarketingtools.com

PDF Creator: http://www.openoffice.org

Nationwide Print Classifieds: http://www.nationwideadvertising.com

Nationwide TV Ads: http://www.nationaltvspots.com or http://www.google.com/ads/tv/

Audio Editing: http://audacity.sourceforge.net/

Audio Publishing: http://podcastgen.sourceforge.net/

Print Magazine Services: http://www.mediabids.com/

Imagine using one resource from above, each week...

In less than seven short weeks, you will have multiplied your message...provided more value to your customers and—more than likely—increase your conversions in the process.

Using repetition in advertising is an easy, powerful way to increase sales. Take a look at the list of resources above and start growing your business today!

Abe Cherian is an Internet Entrepreneur since 1999. As the founder of AdClickMedia.com, a pay-per-click advertising network, and the CEO of Multiple Stream Media, an online Advertising and Marketing firm, Abe and his team has helped tens of thousands of online advertisers reach 'the right market' at 'the right time', with the 'right message'. To start advertising and driving traffic click here to open your free account: http://www.rent-a-list.com