Take An Overlook For The Future Of Nokia

By Author: Isabel
Total Articles: 414
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One or two years ago, Nokia is almost the synonymous of mobile phone. In the second quarter of 2008, Nokia’s global market share of up to 40%, but then its market share fell to 31% in the fourth quarter of 2010.

This communications industry giant started the timber industry in 1865. It is not only Finland's largest company, but also creates numerous “arcade”, “Machine King” myth. Today, Nokia's Symbian operating system has been burnt up by the iPhone, Motorola and HTC that lead by Android system in the smart phone market. Although it’s share in global mobile phone market is still in the lead, but profits have been quickly surpassed by Apple. Once it has to show people the image of the high-end, but now is more concentrated in the single user price of 1,000 yuan to 2,000 yuan in low-end market.

In 2008, at the mobile phone market of the price is more than 300 dollars, Apple’s market share is only of 25%; in 2010, its share has risen to 61%. During the fourth quarter of 2010, Apple’s net profit is a staggering increase of 78%. Apple turned out to subvert the people’s mindset mobile products: Apple ...
... is not just a cell phone, but a fashionable lifestyle. Since it is a fashion, consumers no longer buy IT products to the general rule of cost performance, iPhone even as pets like to dress mobile phone cover, what shell are formed with a derivative industry. Today, Apple has replaced Nokia as the representatives of the high-end mobile phone market.

In the past two years, open mobile platform Android operating system became r another “killer” to Symbian system following the iPhone platform system, which starting from the high-end market and then swept the mid-market. “Samsung + Android “, “HTC + Android”, just like a marriage proven very successful. Motorola is betting the next to allow the “motor” smart phones all use the Android system, running at reduced capacity for Android to work, but also to do the last stroke. Today, Android began to attack the low-end mobile phone market.

And in the low-end mobile phone market, Nokia’s market share was eroded a lot by homemade cottage. Review 150 years of Nokia history, in 1865, it engaged in wood pulp, paper; in 1898, it started to sell rubber, rubber boots, tires, wood processing plant transformation from nothing to become the communications industry.

Something promotes itself a gorgeous turn is only the innovative spirit of self-denial. So the “Giant” will never lose as long as the self-correcting capabilities.
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