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Seo Mistakes That Need To Be Avoided

Search engine optimization better known as SEO is used to bring in the websites in the ranking of search engines. There are certain techniques of SEO which are generally followed by the Seo Consultants Kolkata to get good ranking in the search results. There are generally two types of SEO techniques- white hat and black hat. Black hat techniques are advised not to be followed by anybody as they are not considered good. White hat techniques on the other hand are carried out by the SEO consultants of Kolkata and are legal ways to do SEO. Mistakes are common among many SEO consultants. Here is a look at some of the mistakes that need to be avoided while practicing SEO:
• Choosing the wrong keyword
Keywords are the base on which major part of the SEO depends upon. Thus the greatest mistake will be to choose the wrong keyword for your site. The first and foremost job of the Seo Specialist Kolkata is to select the right keywords for which the ranking is going to based. Proper keyword analysis ...
... is thus really essential to make them work for your website.
• Putting less content in the website
Once the keywords are chosen it is important to use these keywords in the content with proper density. Putting small amount of content in the website is another mistake which should be avoided. Even when the keywords chosen are not used in the content, then also it acts as a drawback for SEO.
• Not using unique title tags
Title tags are an important part of the website. They should be used properly and they should be unique. Not using unique title tags is also a mistake which the SEO experts Kolkata should strictly avoid. The title tags should also have keywords in them.
• Absence of ALT tags in images
If there are images in the website and if no ALT tag using the keywords is there, then that will be considered as a bad mistake for SEO. The SEO experts of Kolkata are skilled and avoid these kinds of mistakes.
• Bad strategy for backlinks
Backlinks are quite essential for carrying a good SEO campaign. One of the disastrous mistakes often done by many search engine optimizers is to create a poor backlink strategy. Either the websites have no backlinks at all or wrong backlinks might be created with improper keywords or too much of backlinks might be there thus resulting in backlink spamming. The SEO experts of Kolkata can handle these mistakes easily by creating good backlink strategy that will help in SEO.
There are many more mistakes which are often come across while carrying out search engine optimization. The role of the SEO experts is to minimize these mistakes so as to get good rankings in the search results and be successful in SEO.
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