Author Websites & Facebook Pages: Book Pr Agency Tips For Authors Of Self-published Books

By Author: Christen R.
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Book PR Agency Tips: Your Author Website

To help promote self-published books, authors should first set up an author website. Just as a company’s website promotes its products or services, an author website should promote self-published books in a clear, user-friendly manner. The goal should be to inform people about self-published books, collect visitors’ email addresses, and inspire them to buy!


Book PR Agency Tips: Simplicity is Key!

Simplicity is key when setting up an author website for a self-published book. Avoid using fancy fonts or designs—some of the best converting sites appear simple, or even boring! De-clutter your page, removing excess text or graphics. Many beginner website owners make the mistake of cramming their pages full of info, not wanting to “waste” space. Instead, pare down your site content to make it easy for visitors to get to know you and your self-published books.


Have people surf your website to test its usability. Ask them how long it takes to complete a certain task, such as finding a specific page, or signing ...
... up for your newsletter. Objective opinions will help you improve your author website.


Book PR Agency Tips: The Importance of a Call-to-Action

Include a distinct call-to-action on each page of your author website. You want visitors to have goal to complete on every page. For authors, a call-to-action could be a link to buy your book online, a form that lets users sign up for your newsletter, or an excerpt of the book. Make your call-to-action the most eye-catching element on the page.


Book PR Agency Tips: Your Facebook Page

Setting up a fan page on Facebook can help you connect with your fans, and network with other authors. Build a relationship with your fans by answering questions, posting discussions, videos, surveys, pictures and more. Reach out to industry professionals and fellow authors because they can help promote you and your self-published books on their own social media sites.


Link your website to your fan page, making sure that any blog posts from your website automatically post to your Facebook wall. Directing Facebook fans to a site enables to learn more about self-published books. To help your page stand out, find a company offering custom Facebook page design services—they can create a landing page with custom graphics to give your page a unique look.

Christen R. is a freelance writer for Smith Publicity, a leading Book PR agency with offices in New Jersey, New York City, London, Toronto and Los Angeles. Smith Publicity has effectively promoted self published books from every genre, and developed specialized services including business book marketing and a novel promotion program. Visit us online to learn more: Smithpublicity.com