Facts About Smtp Or Smtp Relay Server

By Author: Micel Anderson
Total Articles: 125
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It is a well known fact that internet has gained much popularity due to advancement in technology. Internet is such a platform where you can find information about anything and everything. There has been a considerable increase in the use of internet due to its benefits. People are using internet to such an extent that the business firms are using email marketing as a tool to promote their products. And for this purpose they have to send bulk emails in the form of advertisements, offers and newsletters. Due to increase in volume of emails you may have to face serious challenges because it greatly affects SMTP or SMTP Relay Server.

SMTP or SMTP Relay Server is that engine which is responsible to send your bulk emails. It is also known as MTA i.e. Mail Transfer Agent. The SMTP server receives the emails which have been generated from email marketing application; then it investigates the domains to which the emails have to be delivered. Once the domains to which the mails have to be delivered are determined the SMTP Relay Server transports and delivers the emails to the domains enlisted. It is not possible ...
... to send bulk emails without SMTP service.

There is a continuous increase in the number of emails sent for the purpose of marketing and due to this increase in volume the SMTP Relay Server may have to face serious challenges like taking long time in delivering mails or in extreme circumstances not delivering mails at all. If the SMTP server fails to work properly then your inbox will be filled with numerous undelivered emails. Such problems are faced by SMTP Relay Server only due to unnecessary increase in volume of emails for marketing purposes. Actually, email mode of communication has been designed for personal use and not for business purposes. As a result SMTP fails to handle the load of bulk emails which results in problems like email bounces, non-delivery of emails to appropriate addresses and inadequate email authentication.

It is obvious that when SMTP Relay Server fails to function properly and you have to face challenges of sending bulk emails, you may get distressed. In such a situation it is important to find out how you can overcome this problem. You can develop anti-spam filters and configure your own outgoing SMTP. There are five simple rules by following which you can solve the problems faced by SMTP Relay Server. They are:

a)You need to get your own static IP from your internet service provider.

b)You will have to configure Forward and reverse DNS solution.

c)It is important to check the black list.

d)You should configure SPF as it will express your good intentions to the receivers.

e)You can configure domain keys but it is not mandatory.

These rules check the authenticity of the emails before they are delivered to the recipient’s email address. You will definitely be benefited if you follow these rules.

Thus, SMTP or SMTP Relay Server is essential for sending and receiving emails and hence it is important to solve the challenges faced by it.