What Is Metallic Printing?

By Author: Leonard Simmons
Total Articles: 152
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Anyone who has the need for printed materials can benefit from metallic prints – because it stands out. So many different industries are using printed materials such as business cards, flyers, brochures, postcards – the list goes on and on. Customers are so used to seeing advertising material, that after a while, it all starts to look the same. Due to this fact, it would behoove us to diversify the way we approach the design of ads, packing or other promotional material. In order to catch a potential customer’s eye, these printed materials should stand out and metallic print options do it!
Advances in technology have greatly contributed to the effort of fashioning really nifty looking marketing materials. By employing metallic ink on your different media, you show your audience that your service or product is dynamic or even exciting. For instance, if you are sent a black and white flyer for carpet cleaning, you may glance at it for a second and then in the trash it goes. Whether it is conscious or not, you will think that this company does not even put much thought into their ads, so why would they be a ...
... good provider of this service?
Metallic ink on printed material consists of real pieces of certain metals in the pigment, to give the printed words or pictures have a finish that looks like real metal (because it is!) Commonly used metal flakes can include copper, zinc and aluminum. These small pieces in the pigment do not actually show up as dots visible to the naked eye, but rather look like a continuous uniform color that can mimic whatever metal-type aesthetic you are going for. If you really want to wow people you can even employ a gold pigment that jumps off the page.
There are different methods of utilizing this product, such as the tried and true dry tapping, where the metallic ink is laid before regular ink. There is also what is called MetalFX, which makes it easier to apply several layers of color to achieve different hues of a specified color. You can choose different techniques for different types of printed materials and explore unlimited color schemes and designs that will make for long-lasting promotional items that your current clients and potential customers will remember. By utilizing metallic paper printing as a tool in your marketing arsenal, you can most definitely impress your desired demographic.

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