Dream International Limited And Consumption Brands

By Author: Danica
Total Articles: 188
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Facing the economic uncertainty of main toys markets such as European and American countries, Dream International Limited, the largest plush toys producer in the world, tries to seek cooperation with international consumption brands in order to expand sources of income. Besides the traditional toys clients, Dream International Limited also produced toys for other consumption brands in the way of ODM. Furthermore, through regulating producing lines and the combination of clients and toy products, overall efficiency of Dream International Limited has improved at large extent.

In last year, North America was the largest market of Dream International Limited and took up 41 percent of the sales figures, with Japan the second largest at 36 percent and Europe the third at 16 percent.

Large international consumption brands sell the goods around the whole world and they would use plush toys as presents when they hold promotion activities, which would become another large business opportunity for Dream International Limited. Therefore, Dream International Limited began to cooperate with these large consumption brands and ...
... to produce the toy products for them in the way of ODM.

The ODM business takes up 16.5 percent of the whole plush toys production of Dream International Limited. Besides the current clients of American retailers, Dream International Limited also got a large order from a consumption brand in Brazil and the order was about 18 million US dollars. Now, Dream is still talking with this brand to seek further and deeper coordination. One manager from the Dream also expressed that they had got orders from South America countries such as Chile, Argentina and Paraguay. It is evident that South America would become an important market for Dream International Limited.

Dream usually uses dollar to settle up the bill yet uses RMB to pay for the labors. In recent years, the labor cost of China has been increasing by 15 percent each year. Furthermore, many toys producers in China also have to face the appreciation of the RMB. Therefore, Dream International Limited plans to transform the factories to other Eastern Asian countries such as Vietnam.

With the increase of Chinese labor cost, toys producers such as Dream International Limited would go on transforming the manufacturing sites to other countries with labor cost advantage.

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