Three Basic Ways To Get More From Your Analytics: Seo For Pennsylvania Businesses

By Author: Erica Ronchetti
Total Articles: 739
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Most Pennsylvania businesses use Google Analytics or some form of web analytics as a powerful free solution to analyze their stats and website traffic. In most cases, analyzing stats goes no further than rejoicing in a few more visitors each month. However, when used properly, analytics can serve as so much more for SEO in Pennsylvania—a usability tool, a ROI calculator, a marketing tool, ad tool, ecommerce tracker, and the list goes on for businesses interested in PA SEO.

Although there are a variety of free solutions for analyzing web stats, as PA SEO experts we recommend Google Analytics, one of the most well known, free, and best packages available for website owners.

To monitor your PA SEO efforts, you look at monthly visitor numbers. Here are several other statistics to consider as part of your basic analytics review.

Bounce Rate:

Bounce rate is a strong indicator of performance and should not go overlooked. A high bounce rate is not OK and can point to serious site problems. Web content could be ineffective and your ...
... SEO Pennsylvania efforts could fail to capture or engage visitors. A high bounce rate is not something to dismiss as “human choice”—it can be improved. Anything around 60% (and higher) is indicative of a problem. Blogging? 70%-80% is fine, anything over 80% is problematic. How do you know if high bounce rate interfering with SEO PA efforts?

Troubleshooting a High Bounce Rate:

Incorrectly placed “calls to action”
Content that is not engaging
Site errors
Badly targeted ads
Content that is not engaging

Don’t worry too much if your blog has a high bounce rate—in many cases, visitors click to a blog post from Twitter or Facebook and only have the intention of reading one page. Ecommerce sites, however, should have a low bounce rate and support visitors reading content, browsing pages, and buying items.

SEO Recommendations for a Fixing High Bounce Rate:

How to correct a high bounce rate? Make changes and implement A/B testing to determine if results are working for increased conversions.

The Percentage of Visitors Who View Your Targeted Pages

Especially if you have an ecommerce website, you’ll be interested in tracking targeted pages for PA SEO. In most cases, your conversion pages will be the completed checkout pages whereas your target pages (informational pages) that serve as the first major steps to sales goal completion. You should be aware of how many visitors are navigating to these pages and whether or not they are completing page goals. Are they getting lost? A well-defined funnel can benefit analytics.

Conversion Rate

Site conversion rate is an important statistic for Pennsylvania SEO companies to consider as well. If you have a site goal, it’s a good idea to track how many people fulfill that goal. If you’re running an ecommerce site, it’ll be a completed checkout. Maybe it’ll be an individual signing up or registering for an account, or completing a sign up process or filling out a contact form. The conversion rate is a percentage, the amount of people visiting your site and carrying out the actions you’d like them to. 3% is an approximate good conversion rate for completing transactions on ecommerce sites. Set up a clear path to your goal (process of clicks, checkout process) with a funnel to see where customers fall off and identify barriers to completion. If individuals are exiting, you may be missing out on upselling opportunities.

Properly setting up funnels, site search tracking, adwords tracking, and tracking ecommerce are all best practices for SEO in PA. Should you have questions about Pennsylvania SEO, don’t hesitate to reach out to a qualified company.

Erica Ronchetti works for PA Internet Marketing, a PA SEO company. If you have an interest in Search Engine Optimization Pennsylvania or would like to learn more about our services, PAIM would be happy to provide more information.