Make Flyers For An Event

By Author: Colleen Davis
Total Articles: 100
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You are organizing an event for your community and you would like to produce flyers in order to be distributed locally. You don’t think that you would need to get into advertising on TV and in the local papers because you figure that this is just a small event and advertising can cost a heap. Your best bet is flyer printing with your limited budget. That should not be a problem. So here are some tips at how you can produce an informative and catchy flyer for your event.

1. Catchy title. The first thing that people see is the title of the flyer. If they do not like it, chances are, they are not going to read the entire flyer. But since this is already an organized event, it probably has its existing title already. For example, it is a mini-concert and it already has a title set by the artists and also has a specific graphics specially designed for the title. Convert this graphics into a one-color, flat image that you can use for the flyer. Remember, solid images look better when risographed.

2. Pertinent details. If you have an event, the most important details are time, date, and venue because you do not want ...
... to mislead your target audience. If you are having a concert, you have to include who the artists are and the special guests because people would want to know that. You may also include their repertoire. You may omit the listing of their songs, but at least you can include the kinds of songs that they will be performing. If they are going to have a full band that will play live, mention it, too. Include the prices of the tickets, the ticket outlets, as well as discounts, if any. The logo of your major sponsors may have to be included there, too, depending on your arrangements with them.

3. Size of your flyer. A ¼ of a bond paper size of flyer may be too small for this purpose so you may opt to have the size of a ½ of a short bond paper. The exact dimensions would be 5.5” x 8.5”. Deduct a .25 of an inch margin all around so that your print or image area would now be 5” x 8”. Most flyers have a vertical orientation, but you can always make yours horizontal if you think that is more feasible for your purpose.

4. Discount coupons. Some flyers include a discount coupon. You may ask people to bring the flyer to the ticket outlet in order to get a discount. Or you may ask them to cut out a portion. The discounts should only be applicable to tickets bought at the outlets before the event date. Whatever or how much it is going to be, the discounting will help encourage your readers to buy tickets to your event and to buy them early so that they will get a discount.

There are some ways that you can make effective flyers for your event. Flyer printing should not be a difficult thing. If you are not into graphics design, you may ask an artist to do it for you. If you have limited budget, contact a local school specializing in computer graphics design and you can ask one of their students to do the layout for you for a much lesser fee than that of a professional.

For more information, you can visit this page on flyer printing