Maryland Website Design Assessment Quiz: Is It Time To Re-design Your Website?

By Author: Erica Ronchetti
Total Articles: 738
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Maryland website design—whether for your own website or your own clients—can be a challenge. Retaining a site’s existing brand and content while incorporating a new design can be tricky to both plan and execute. Maryland businesses, there are several factors involved in redesigning a site that don’t apply to web design from scratch. Because of the constraints that go along with redesign, it can be more difficult because of certain boundaries.

Maryland website design, is fundamentally the act of solving a problem. Whether to improve accessibility, navigation, layout, ecommerce features, or improving find-ability of content, redesign should be purposeful. Maryland website design for the sole purpose of aesthetics is insufficient. Maryland website design requires time, significant planning, and decision-making to ensure that current content integrates well with the new design. New content may also be required to fit the new design.

If you’re interested in a potential Maryland website design, first consider whether or not your site would benefit from a complete overhaul ...
... or if existing issues can be addressed through redesign or realignment. For example, if a web form or checkout process for an ecommerce site makes the shopper’s experience difficult or isn’t intuitive, it may be more efficient to focus on that component instead of a design overhaul.

Here’s a brief quiz to determine whether or not you’re in need of a redesign.

Website Redesign Quiz: Part 1

Is your website user friendly?
Does your website generate leads? (You consistently get prospects and sales?)
Does your website compare favorably with your competitors’?
Does your website clearly portray your biggest promise to customers?
Are high-traffic pages easy to find?
Do customers find you via search engines?
Does your content and text appeal to your target audience?
Are visitors able to easily register and make purchases off your website (if it is ecommerce?)
Do you have this year’s copyright date?
Can you maintain your website by yourself? (This includes adding text and graphics whenever you’d like.) Or do you need to wait for a designer to help?
Can you include audio and video?
Do you have good search engine rankings?
Does your website load quickly?
Do you have a call to action on all necessary pages?
Does your website persuade visitors to stay within 5 seconds?
Does your website reflect the image you want to portray?

Website Redesign Quiz: Part 2

Has your business offerings changed since the last time you designed your site?
Are classes/services/or products out of date?
Are you looking to add new success stories, case studies, and testimonials?
Does your website look dated?
Has your website had the same result/look for more than 3 years?
Is it foreseeable that my redesign will increase site profits?
Does objective information (analytics data for example), indicate that something is wrong with my design?
Does your website need speed or performance improvement?
Does your website contain a table-based layout? Animated GIF backgrounds? Other outdated interactions?
Does your website lack features that would enhance user experience?
Does your website not fit well with your existing company brand and message?
Does your website contain architectural flaws (including navigation, find-ability, and categorization)?

“Yes” responses in Part 1 indicate your website is serving its purpose. “Yes” responses in Part 2 indicate the need for change. If you’ve scored 5 or more “no’s” in Part 1 and 3 or more “yes” responses in Part 2, you may benefit from a website redesign.

Maryland Website Redesign: Develop an Issue Troubleshooting Mindset

Above everything, keep in mind that the key to a website’s success is its purpose and content. Success is measured by utility and not necessarily aesthetics. Your Maryland website design must support your site’s objectives, and if you’re taking on a redesign it must be in line with the site’s intended purpose. Fundamental deficiencies in content and utility cannot be solved aesthetically. Realign and refine your approach—focus on the high priority issues that will cause minimal disruption and improve user experience. Set up ways to diagnose specific website problems and measure issues—focus on fine tuning, not rebuilding.

Please visit us online to learn more about Maryland website design. We offer more redesign guides and tips. Don’t despair if your answers reveal the need for a website re-design. Your Maryland website design company is happy to lead you through the step-by-step process.

Erica Ronchetti works for Maryland Website Design, a Maryland website design company. If you have an interest in website development Maryland or would like to learn more about redesigns, MDWD would be happy to provide more information.